地方政府对突发事件网络舆情的应对研究
发布时间：2018-11-26 20:04
【摘要】：2003年我国非典事件开始的新闻发言人制度,被视为是我国政府应对突发事件舆情危机的有效之举。而近年来,伴随网络技术的快速发展,以博客、微博、新闻网站、视频网站,以及微信等移动通信为代表的新媒体呈现快速发展趋势,网络媒体已成为社会公共生活中表达民意、畅通民情、集中民智的重要途径,渗透到了民众工作、生活的各个领域之中。2014年12月,在中国互联网络信息中心(CNNIC)发布的第35次《中国互联网络发展状况统计报告》中显示,截至2014年12月,中国网民规模达6.49亿,互联网普及率为47.9%,手机网民规模达5.57亿,较2013年底增加5672万人。特别是自2010年中国“微博元年”起,诸起舆论危机事件表明,单一的新闻发言人制度已不足以应对瞬息万变的网络舆情现状。因此,如何应对突发事件中的网络舆情,成为我国政府,特别是地方政府必须思考的新问题。建立科学合理的突发事件网络舆情应对体系,显得迫在眉睫。本文对地方政府应对突发事件网络舆情这一问题进行了深入研究和探讨,主要关注当今互联网快速发展时代背景下的突发事件网络舆情,在深入剖析地方政府应对突发事件网络舆情的现状、存在问题及原因的基础上,充分借鉴美国、韩国等国外相关经验,提出了我国地方政府妥善应对突发网络舆情的七项机制性建议。
[Abstract]:The press spokesman system, which began in 2003, is regarded as an effective way for our government to deal with the crisis of public opinion. In recent years, with the rapid development of network technology, new media, such as blog, Weibo, news website, video website, WeChat and other mobile communications, are showing a rapid development trend. Internet media has become an important way of expressing public opinion, unblocking people's feelings, and concentrating people's wisdom in public life. It has permeated all fields of people's work and life. In December 2014, According to the 35th "Statistics report on the Development of China's Internet Network" released by the China Internet Information Center (CNNIC), as of December 2014, the number of Chinese Internet users had reached 649 million, and the Internet penetration rate was 47.9%. The size of mobile phone users reached 557 million, 56.72 million more than the end of 2013. Especially since the first year of Weibo in 2010, the public opinion crisis events show that the single press spokesman system is not enough to deal with the rapidly changing status of Internet public opinion. Therefore, how to deal with the network public opinion in emergencies has become a new problem that our government, especially local governments, must think about. It is urgent to establish a scientific and reasonable network public opinion response system for unexpected events. In this paper, the local government to deal with emergency network public opinion has been deeply studied and discussed, focusing on the background of the rapid development of the Internet network public opinion. On the basis of deeply analyzing the current situation, existing problems and reasons of local governments' response to emergency network public opinion, and drawing on the relevant experiences of the United States, South Korea and other foreign countries, This paper puts forward seven institutional suggestions for the local government to deal with the sudden network public opinion properly.
【学位授予单位】：山东财经大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D63
本文编号：2359495
[Abstract]:The press spokesman system, which began in 2003, is regarded as an effective way for our government to deal with the crisis of public opinion. In recent years, with the rapid development of network technology, new media, such as blog, Weibo, news website, video website, WeChat and other mobile communications, are showing a rapid development trend. Internet media has become an important way of expressing public opinion, unblocking people's feelings, and concentrating people's wisdom in public life. It has permeated all fields of people's work and life. In December 2014, According to the 35th "Statistics report on the Development of China's Internet Network" released by the China Internet Information Center (CNNIC), as of December 2014, the number of Chinese Internet users had reached 649 million, and the Internet penetration rate was 47.9%. The size of mobile phone users reached 557 million, 56.72 million more than the end of 2013. Especially since the first year of Weibo in 2010, the public opinion crisis events show that the single press spokesman system is not enough to deal with the rapidly changing status of Internet public opinion. Therefore, how to deal with the network public opinion in emergencies has become a new problem that our government, especially local governments, must think about. It is urgent to establish a scientific and reasonable network public opinion response system for unexpected events. In this paper, the local government to deal with emergency network public opinion has been deeply studied and discussed, focusing on the background of the rapid development of the Internet network public opinion. On the basis of deeply analyzing the current situation, existing problems and reasons of local governments' response to emergency network public opinion, and drawing on the relevant experiences of the United States, South Korea and other foreign countries, This paper puts forward seven institutional suggestions for the local government to deal with the sudden network public opinion properly.
【学位授予单位】：山东财经大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D63
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相关期刊论文 前2条
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2 王来华;;论网络舆情与舆论的转换及其影响[J];天津社会科学;2008年04期
，本文编号：2359495
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