基于交互媒体的农家院创新服务设计研究——以北京马栏村为例

发布时间：2018-05-16 06:01

本文选题：服务设计 + 交互媒体　；参考：《装饰》2017年05期

【摘要】：本文以北京马栏村农家院为典型案例,从信息沟通渠道、农家院品牌形象、服务生态可持续三方面,分别阐述了其服务设计缺口,并基于交互媒体,提出了针对以上阻碍农家院发展的三方面问题进行再设计的创新服务设计构想,即搭建农家院网络平台,将传统文化融入农家院品牌形象设计,打造农家院的循环服务模式。力求利用有限的资源提供更优质的服务,以推动农家院的健康发展。
[Abstract]:Taking Beijing Ma huru village farm as a typical case, from three aspects of information communication channel, farm house brand image and service ecological sustainability, this paper expounds the service design gap respectively. Based on interactive media, this paper puts forward a design concept of innovative service for the redesign of three aspects of the above obstacles to the development of farm house, that is, to build agriculture. The home yard network platform will integrate the traditional culture into the brand image design of the farm house, create the circular service mode of the farm house, and try to use the limited resources to provide better service to promote the healthy development of the farmyard.

【作者单位】：北京林业大学;
【基金】：北京市社会科学基金项目“设计服务在‘北京美丽乡村’创建中的体系研究”(编号:14WYB013)研究成果
【分类号】：TU268

【相似文献】