体验式消费—商业综合体公共空间环境设计研究
发布时间：2019-03-17 18:08
【摘要】：当今时代,科技文明迅猛发展,科技所产生的助推力也使得工艺生产获得了巨大的进步,一个城市所具备的功能正在悄无声息的发生着巨大的改变,大城市的商区建设也正才从根本上有了改变,这种更新甚至可以说是一种概念化的升级进步。现阶段,城市给人们的印象则是高达建筑,建筑在发展的过程中也似乎是要演变为城市。建筑内部具有的功能以及建造的空间所能满足人类的需求也正在多元化,像是占地规模巨大的商业综合体,可以同时满足城市所拥有的建筑、交通、购物、娱乐、住宿等功能,传统消费模式无法满足人们自身存有的需求时,商业建筑则会为人们提供相应的高层信息供其交流,并且尽量能够满足各个年龄段的人群,大型的商业综合体也必须承担起利用时尚、丰富、多元的主题和空间互动为消费者带来快乐的消费体验的责任和义务。所以,本篇毕业设计要做的就是把大型购物中心的体验性设计作为研究讨论的主要内容,利用总共六个章节来一一阐述商业综合体中设计者和消费者最为关心的公共空间的体验性设计在设计历程里无法回避的问题以及理论上可行的解决方案。本篇文章中第一章节讲的是选题的背、概念等基本问题,以及选取实际中的典型案例作为调研对象来阐述我国目前发展的现状;第二章阐述了商业综合体的定义、体验式消费这一新型概念所含有的内容和特点,同时也简略描述了消费者存在的心理行为等;第三章从体验式商业中的空间模式以及空间特性为切入点,横向对比分析了它们的特性;第四章更加深入分析了体验性设计过程中所要参考的原则以及主要用到的设计方法;第五章从体验中感受到的不同的差异性入手,结合实际的需求,构建了全新的体验性方案,力图为后期的体验设计提供有效指引;第六章结合一些业内已经证实非常成果的案例,呼应前面五个章节中提到的设计原则、方法以及策略等。
[Abstract]:Nowadays, with the rapid development of science and technology civilization, the propulsive force produced by science and technology has also made great progress in craft production, and the functions of a city are undergoing tremendous changes quietly. Business district construction in big cities has changed fundamentally, and this update can even be described as a conceptual upgrading progress. At this stage, the city gives people the impression of high-rise architecture, architecture in the process of development also seems to evolve into a city. The internal functions of the building, as well as the space to be built to meet the needs of human beings, are also being diversified, such as large-scale commercial complexes that can simultaneously satisfy the functions of buildings, transportation, shopping, entertainment, accommodation, and so on, which are owned by the city at the same time. When the traditional consumption pattern can not meet the needs of people themselves, commercial buildings will provide people with appropriate high-level information for their exchange, and as far as possible to meet the people of all ages, Large-scale business complexes must also assume the responsibility and obligation to take advantage of fashion, rich, diverse themes and spatial interactions to bring consumers a happy consumer experience. Therefore, what this graduation project should do is to take the experiential design of shopping malls as the main content of the research and discussion. A total of six chapters are used to illustrate the problems that designers and consumers are most concerned about in the design process of the public space experiential design and the feasible solutions in theory. The first chapter of this article talks about the basic problems such as the back of the topic, the concept and so on, as well as choosing the typical cases in practice as the investigation object to explain the present situation of the development of our country; The second chapter describes the definition of commercial complex, the content and characteristics of the new concept of experiential consumption, and also briefly describes the psychological behavior of consumers. The third chapter analyzes the characteristics of experiential commerce from the perspective of spatial patterns and spatial characteristics, and the fourth chapter makes a further analysis of the principles to be referenced in the process of experiential design as well as the main design methods used in the process of experiential design. The fifth chapter starts with the different differences experienced in the experience, combined with the actual needs, constructs a brand-new experiential scheme, and tries to provide effective guidance for the later experience design. Chapter 6, combined with some cases which have been proved to be very successful in the industry, echoes the design principles, methods and strategies mentioned in the previous five chapters.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TU247
本文编号：2442558
[Abstract]:Nowadays, with the rapid development of science and technology civilization, the propulsive force produced by science and technology has also made great progress in craft production, and the functions of a city are undergoing tremendous changes quietly. Business district construction in big cities has changed fundamentally, and this update can even be described as a conceptual upgrading progress. At this stage, the city gives people the impression of high-rise architecture, architecture in the process of development also seems to evolve into a city. The internal functions of the building, as well as the space to be built to meet the needs of human beings, are also being diversified, such as large-scale commercial complexes that can simultaneously satisfy the functions of buildings, transportation, shopping, entertainment, accommodation, and so on, which are owned by the city at the same time. When the traditional consumption pattern can not meet the needs of people themselves, commercial buildings will provide people with appropriate high-level information for their exchange, and as far as possible to meet the people of all ages, Large-scale business complexes must also assume the responsibility and obligation to take advantage of fashion, rich, diverse themes and spatial interactions to bring consumers a happy consumer experience. Therefore, what this graduation project should do is to take the experiential design of shopping malls as the main content of the research and discussion. A total of six chapters are used to illustrate the problems that designers and consumers are most concerned about in the design process of the public space experiential design and the feasible solutions in theory. The first chapter of this article talks about the basic problems such as the back of the topic, the concept and so on, as well as choosing the typical cases in practice as the investigation object to explain the present situation of the development of our country; The second chapter describes the definition of commercial complex, the content and characteristics of the new concept of experiential consumption, and also briefly describes the psychological behavior of consumers. The third chapter analyzes the characteristics of experiential commerce from the perspective of spatial patterns and spatial characteristics, and the fourth chapter makes a further analysis of the principles to be referenced in the process of experiential design as well as the main design methods used in the process of experiential design. The fifth chapter starts with the different differences experienced in the experience, combined with the actual needs, constructs a brand-new experiential scheme, and tries to provide effective guidance for the later experience design. Chapter 6, combined with some cases which have been proved to be very successful in the industry, echoes the design principles, methods and strategies mentioned in the previous five chapters.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TU247
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