高校危机事件中新媒体的舆论引导研究

发布时间：2018-03-17 08:22

本文选题：高校危机事件　切入点：新媒体　出处：《西安工业大学》2017年硕士论文　论文类型：学位论文

【摘要】：当前我国的社会改革正处于关键时期,社会转型期矛盾凸显、高等学校学校功利性的进行扩招以及东西文化价值观念的碰撞等多元因素共同导致了高校危机事件的发生,如马加爵事件、海南大学的校园'霍乱'事件、上海复旦大学发生的黄洋投毒案等被媒体曝光后立即成为社会舆论关注的焦点,高校危机事件的频繁发生严重影响了学校声誉及教学秩序的稳定,进而也会对国家和社会的稳定构成挑战。本研究的目的在于高校危机事件发生后如何充分发挥新媒体的优势,通过合理科学地舆论引导使高校顺利化解危机,使紧张的校园气氛变得更加和谐。在这一思路的基础上,搜集和整理了大量与本研究相关的资料,运用思想政治教育学、传播学、危机管理学等多学科的理论知识,结合相关案例探索出高校危机事件中新媒体的舆论引导规律,以规律为准绳提出高校危机事件中新媒体的舆论引导必须遵守的原则,为进一步优化高校危机事件中新媒体的舆论引导机制提供策略。论文由主要包括绪论、正文和结论等三部分。绪论部分主要是对当前学术界关于这一命题的研究现状梳理,主要包括研究背景、研究意义、国内外研究现状、研究内容与研究方法等几个部分。正文部分共分五个章节,主要内容如下:第二章,高校危机事件中新媒体的舆论引导理论基础。在这一部分中主要对高校危机事件、新媒体、舆论引导等几个概念进行界定,并提出了本研究所要运用的马克思主义新闻观、思想政治教育疏导论、思想政治教育接受论三个理论。第三章,高校危机事件中新媒体舆论的构成因素及特征。通过对新媒体舆论的构成要素进行解构,逐一分析各构成要素在高校危机事件中的行为表现并概括出高校危机事件中新媒体舆论的基本特征。第四章,高校危机事件中新媒体的舆论引导现状及挑战。对高校危机事件中新媒体的舆论引导现状分别从队伍、制度、监控、投入等四个方面对高校危机事件中新媒体舆论引导的现实情况进行分析,概括出高校危机事件频发增加舆论引导难度、新媒体传播的信息内容价值取向多元、专业引导匮乏难以形成舆论管理合力以及高校舆论引导队伍专业素质等对高校危机事件中新媒体的舆论引导提出了挑战。第五、六章,高校危机事件中新媒体的舆论引导原则、规律及策略。这一部分是本研究的重点,也是整个研究的归宿和落脚点,并提出了构建高校危机事件舆论引导机制、创新高校新媒体的舆论引导手段、加强新媒体的舆论引导队伍培育以及推进大学生的网络思想政治教育等对策方法,以期能够为其他高校在危机事件应对中利用新媒体开展舆论引导方面的工作提供借鉴。结语部分再次简要阐述了本研究的结论,并且指出了研究中存在的不足,点明了该研究将来可以继续深入的方面。
[Abstract]:At present, the social reform in our country is in a critical period, the contradictions in the social transition period are prominent, the university utilitarian enrollment expansion and the collision of the eastern and western cultural values lead to the occurrence of university crisis events. For example, the Ma Jia Jue incident, the campus' cholera 'incident at Hainan University, and the case of Huang Yang poisoning at Fudan University in Shanghai immediately became the focus of public opinion after being exposed by the media. The frequent occurrence of university crisis has seriously affected the stability of school reputation and teaching order, and will also pose a challenge to the stability of the country and society. The purpose of this study is to give full play to the advantages of new media after the occurrence of university crisis. Through the rational and scientific guidance of public opinion, the university can resolve the crisis smoothly and make the tense campus atmosphere more harmonious. On the basis of this idea, the author collects and arranges a large number of materials related to this research, and makes use of ideological and political education. Based on the multi-disciplinary theoretical knowledge of communication and crisis management, and combining with relevant cases, this paper explores the law of public opinion guidance of new media in crisis events in colleges and universities, and puts forward the principles to be observed in the guidance of public opinion of new media in crisis events in colleges and universities. In order to further optimize the public opinion guidance mechanism of the new media in the crisis event in colleges and universities, the thesis consists of three parts: introduction, text and conclusion. It mainly includes the research background, research significance, domestic and foreign research status, research content and research methods, etc. The text is divided into five chapters, the main content is as follows: chapter two, In this part, the author defines the concepts of university crisis event, new media and public opinion guidance, and puts forward the Marxist news view that this research should use. Ideological and political education guidance theory, ideological and political education acceptance theory three theories. Chapter three, the composition and characteristics of the new media public opinion in the crisis of colleges and universities. Through the deconstruction of the elements of new media public opinion, This paper analyzes the behavior of each component element in the university crisis event one by one, and generalizes the basic characteristics of the new media opinion in the university crisis event. Chapter 4th, The current situation and challenges of the new media's public opinion guidance in the crisis events of colleges and universities. The present situation of the new media's public opinion guidance in the crisis events of colleges and universities is monitored from the ranks, the system and the monitoring, respectively. This paper analyzes the reality of the new media public opinion guidance in the crisis events in colleges and universities from four aspects, and generalizes that the frequent occurrence of the crisis events in colleges and universities increases the difficulty of the public opinion guidance, and the value orientation of the information content of the new media communication is diversified. The lack of professional guidance is difficult to form the resultant force of public opinion management and the professional quality of the public opinion leading team in colleges and universities. It challenges the guidance of public opinion of new media in the crisis events of colleges and universities. Chapter 5th, six chapters, the principles of public opinion guidance of new media in crisis events in colleges and universities. This part is the focus of this study, and is also the destination and destination of the whole study. It also puts forward the construction of the public opinion guidance mechanism of the crisis events in colleges and universities, and the innovation of the means of public opinion guidance of the new media in colleges and universities. To strengthen the cultivation of public opinion and guide the contingent of new media and to promote the network ideological and political education of college students and other countermeasures, In order to provide reference for other colleges and universities to use new media to guide public opinion in the crisis response. The conclusion of this study is briefly described again, and pointed out the deficiencies in the study. It points out the further aspects of the research in the future.
【学位授予单位】：西安工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206;G647

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