新媒体时代高校意识形态建设研究

发布时间：2018-04-23 11:36

本文选题：新媒体 + 意识形态　；参考：《西安理工大学》2017年硕士论文

【摘要】：信息革命所带来的先进的数字化信息传播技术,不仅深刻地改变了传统的传播方式,也正在影响着人类生活的方方面面。新媒体时代、新媒体、自媒体逐渐开始以高频词汇、热点词汇进入人们的视野,由互联网、微博、微信所代表的新媒体在经济发展、社会舆论等方面都显示出了其作为新生事物的强大的影响力。新媒体更是为当代年青人的所青睐,高校作为广大青年的聚集地,也是我国培养社会主义事业接班人的基地和社会主义意识形态建设重镇。新媒体时代,高校如何通过社会主义意识形态引领青年的思想观念和价值取向,为中国特色社会主义事业赢得青年力量是当前高校意识形态工作的重要命题。文章针对这一问题,分为六个部分进行了讨论研究。第一部分,分析研究问题的时代背景,简述了国内外相关研究进展情况。第二部分,介绍了马克思主义意识形态的概念和新媒体传播的特征以及新媒体的类别。第三部分,通过对高校官方新媒体建设现状和高校新旧媒体的融合趋势以及大学生新媒体用户三个方面的分析,简述了高校新媒体发展具体情况。第四部分,高校意识形态工作机制和当代大学生思想政治状况分析。第五部分,新媒体时代为高校意识形态工作带来了新的信息传播渠道和新的工作思路,同时新媒体传播也削弱了高校官方媒体话语权,增加了西方意识形态渗透的危险,加大了大学生思想政治教育的难度。第六部分,新媒体时代,坚持马克思主义的指导地位和党的领导是高校意识形态工作的基本原则;积极发挥新媒体优势建设意识形态工作新平台是具体思路;加强师生网络道德法制教育、培养新媒体宣传队伍弘扬社会主义正能量、高度重视新媒体舆论导向是掌握高校意识形态工作的主动权的重要步骤。
[Abstract]:The advanced digital information communication technology brought by the information revolution has not only profoundly changed the traditional mode of communication, but also is affecting all aspects of human life. In the era of new media, new media, since the media gradually began to use high-frequency vocabulary, hot words into people's vision, the Internet, Weibo, WeChat represented by the new media in the economic development, Public opinion and other aspects have shown its strong influence as a new thing. The new media is favored by the contemporary young people. As the gathering place of the vast number of young people, colleges and universities are also the base of training the successors of the socialist cause and the construction of the socialist ideology in our country. In the age of new media, it is an important proposition of ideological work in colleges and universities that how colleges and universities lead the youth's ideology and value orientation through socialist ideology, and win the youth strength for the cause of socialism with Chinese characteristics. This paper is divided into six parts to discuss this problem. In the first part, the background of the research is analyzed, and the research progress at home and abroad is briefly described. The second part introduces the concept of Marxist ideology, the characteristics of new media communication and the types of new media. In the third part, through the analysis of the current situation of the construction of the new media in colleges and universities, the fusion trend of the new and old media in colleges and universities and the users of the new media of college students, the author briefly describes the specific situation of the development of the new media in colleges and universities. The fourth part, the ideological work mechanism of colleges and universities and the ideological and political situation of contemporary college students. In the fifth part, the new media era has brought new channels of information dissemination and new working ideas for the ideological work of colleges and universities. At the same time, the new media communication has also weakened the right of discourse of the official media of colleges and universities, and increased the danger of the infiltration of western ideology. It has increased the difficulty of ideological and political education for college students. The sixth part, the new media era, adhere to the guiding position of Marxism and the leadership of the Party are the basic principles of ideological work in colleges and universities, actively exert the advantages of new media to build a new platform of ideological work is a concrete idea; It is an important step to master the initiative of ideological work in colleges and universities to strengthen the network moral and legal education of teachers and students, to train the new media propagandists to carry forward the socialist positive energy and to attach great importance to the guidance of new media public opinion.
【学位授予单位】：西安理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G641

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