高校思想政治教育社交媒体传播方式研究

发布时间：2018-06-16 06:00

本文选题：社交媒体 + 传播方式　；参考：《江西农业大学》2016年硕士论文

【摘要】：社交媒体的快速发展,给高校思想政治教育带来了许多新机遇和新挑战。充分把握主动权和主导地位,在社交媒体上开拓高校思想政治教育的新领地,成为高校思想政治教育大有可为的新课题。本文通过对相关文献的梳理,分析了高校思想政治教育社交媒体传播方式的优势和不足;在对调查问卷进行统计分析的基础上提出了构建高校思想政治教育社交媒体传播模式的路径,以求抢占高校思想政治教育在社交媒体上传播的制高点。调查研究中,本文首先对高校思想政治教育者的社交媒体传播方式和大学生对思想政治教育社交媒体传播方式的使用情况进行了分析,再运用t检验和方差分析的数学统计方法比较两者之间的差异性和相关性,得出如下结论:1、大学生对思想政治教育社交媒体传播方式的使用情况与高校思想政治教育者的社交媒体传播方式各维度之间具有显著的正相关。2、大学生对思想政治教育社交媒体传播方式的使用情况的内容符号、内容意义维度在不同年级的大学生方面有显著差异。3、高校思想政治教育者的社交媒体传播方式的感知维度在不同年级的大学生方面有显著差异。4、传播载体在不同性别、政治背景、年级、专业领域的大学生进行思想政治教育信息传播过程中差异不显著。最后,本文提出了构建高校思想政治教育社交媒体传播模式的路径:实施社交媒体整合战略是前提,建立师生平等的双主体“互播”模式是基础,传播“寓教于乐”分级内容是重点,提升社交媒体传播效果是关键。
[Abstract]:The rapid development of social media has brought many new opportunities and challenges to ideological and political education in colleges and universities. To fully grasp the initiative and the leading position, to open up a new territory of ideological and political education in colleges and universities on social media has become a promising new topic for ideological and political education in colleges and universities. This paper analyzes the advantages and disadvantages of the social media communication of ideological and political education in colleges and universities by combing the relevant literature. Based on the statistical analysis of the questionnaire, this paper puts forward the way to construct the mode of social media communication of ideological and political education in colleges and universities, in order to seize the commanding point of the spread of ideological and political education in colleges and universities on social media. In the investigation and research, this paper first analyzes the social media communication methods of ideological and political educators in colleges and universities and the use of social media communication methods in ideological and political education by college students. Then the difference and correlation between them are compared by means of t test and variance analysis. The conclusion is as follows: 1. The use of social media in ideological and political education among college students has significant positive correlation with each dimension of social media communication of ideological and political educators in colleges and universities. Content symbols for the use of social media in education, The content meaning dimension has significant difference in different grade students, the perceived dimension of social media communication mode of ideological and political educators in colleges and universities has significant difference in different grade students, and the carrier of communication is different in different gender. There is no significant difference in the process of ideological and political education information dissemination among college students in political background, grade and specialty. Finally, this paper puts forward the way to construct the social media communication mode of ideological and political education in colleges and universities: the implementation of social media integration strategy is the premise, and the establishment of the dual subject "interbroadcasting" model of the equality of teachers and students is the foundation. It is important to spread the content of "education in fun", and the key is to improve the communication effect of social media.
【学位授予单位】：江西农业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G641

【相似文献】