认知心理视角下高校官方微信思想政治教育实效性研究

发布时间：2018-07-05 00:01

本文选题：高校官方微信 + 大学生思想政治教育　；参考：《广西大学》2017年硕士论文

【摘要】：随着微信公众平台宣传教育优势的逐渐凸显,高校相继开通本校官方微信公众平台(简称“高校官方微信”或“高校官微”),截至2017年3月,全国已有1787所高校开通官方微信。高校官方微信已经成为大学生思想政治教育的新平台,发挥着引领大学生政治立场、价值取向和道德观念的思想政治教育功能,对引导大学生解决思想、精神问题具有重要意义。利用高校官方微信开展大学生思想政治教育,可以顺应新时期大学生的思想变化,增强微时代大学生思想政治教育的时代性、吸引力和感染力。因此,进行认知心理视角下高校官方微信思想政治教育实效性研究,遵循大学生接受思想政治教育过程中的认知心理规律,充分发挥高校官方微信的思想政治教育功能和优势,是促进大学生思想政治教育适应新形势发展的必然要求。本论文在阐述认知心理与高校官方微信思想政治教育的关系和高校官方微信思想政治教育运行模式等基本问题的基础上,运用SPSS19.0和Excel统计软件通过概率描述统计法、交叉列联表分析法等统计方法对广西高校官方微信开展思想政治教育现状调查问卷结果进行数据统计,同时结合中国新媒体大数据权威平台——“清博指数”关于高校官方微信指数的大数据和对全国教育政务新媒体综合力靠前的高校官方微信运营现状进行观察的结果,从认知心理视角出发,综合分析当前高校官方微信开展大学生思想政治教育的成效及其实效性不足的表现和成因,提出从把握选择注意规律,推进高校官微教育形式图像化;巧用认知记忆与思维机制,强化高校官微教育内容引导力;结合网络认知特点,提高高校官微教育方式感染力;尊重认知结构差异,促进高校官微教育效果评价的优化;强化高校官微管理,提升高校官微教育载体公信力等五个方面,增强高校官方微信思想政治教育的实效性,使高校官方微信真正立足于大学生,成为大学生思想交流的重要场所,成为思想价值引领和校园服务的综合平台。
[Abstract]:With the publicity and education advantages of WeChat public platform gradually prominent, colleges and universities have opened their official WeChat public platform (referred to as "university official WeChat" or "university official WeChat"). Up to March 2017, 1787 universities in China have opened official WeChat. University official WeChat has become a new platform for college students' ideological and political education. Mental problems are of great significance. The use of official WeChat to carry out ideological and political education of college students can adapt to the ideological changes of college students in the new period, and enhance the epoch, attraction and appeal of ideological and political education of college students in the micro-era. Therefore, from the perspective of cognitive psychology, we should study the effectiveness of university official WeChat ideological and political education, follow the cognitive and psychological laws in the process of college students accepting ideological and political education, and give full play to the functions and advantages of university official WeChat in ideological and political education. It is an inevitable requirement to promote the ideological and political education of college students to adapt to the development of the new situation. On the basis of expounding the relationship between cognitive psychology and university official WeChat ideological and political education and the operation mode of university official WeChat ideological and political education, this paper uses SPSS 19.0 and Excel statistics software through probability description statistics method. The results of the questionnaire on the current situation of ideological and political education carried out by official WeChat in Guangxi universities were statistically analyzed by cross-list analysis and other statistical methods. At the same time, combined with the big data of "Qingbo Index", which is the authoritative platform of Chinese new media big data, about the official WeChat index of colleges and universities, and the results of observing the current situation of the operation of official WeChat in colleges and universities, where the comprehensive strength of the new media of national educational government affairs is in the front. From the perspective of cognitive psychology, this paper comprehensively analyzes the effectiveness of the current university official WeChat in carrying out the ideological and political education of college students and the causes and causes of its insufficient effectiveness, and puts forward the idea of grasping the law of selecting attention and promoting the form of microeducation in colleges and universities. Using cognitive memory and thinking mechanism to strengthen the guiding power of university official microeducation content, combining with network cognitive characteristics, improving the appeal of university official micro-education, respecting the difference of cognitive structure, promoting the optimization of the evaluation of the effect of university official micro-education; In order to enhance the effectiveness of the ideological and political education of official WeChat in colleges and universities, it is necessary to strengthen the micromanagement of officials in colleges and universities, to enhance the credibility of the carrier of official microeducation, and to make the official WeChat of colleges and universities based on college students. It has become an important place for college students to exchange ideas, and a comprehensive platform for ideological value guidance and campus service.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G641

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