XKP公司西北地区高校信息化业务市场拓展案例研究

发布时间：2018-08-12 19:16

【摘要】：随着移动互联浪潮的到来,信息化产业发展迎来新的机遇。移动互联技术为信息共享、企业协作和市场活动创造了一个新的空间。论文以传统高校信息化行业为主营业务市场的XKP公司为案例。结合XKP公司的基本发展情况及所处的发展阶段、行业发展趋势以及西北地区高校信息化建设现状等问题,分析了XKP公司西北地区高校信息化发展的整体市场拓展战略。对这一问题的研究,有助于进一步明晰公司的区域市场发展思路,还能够为“互联网+”与传统行业融合树立标杆。以此为依据,优化出西北区的高校信息化行业市场拓展策略。总结出XKP公司西北区高校信息化市场可持续健康发展的理论依据和操作方法。论文首先对西北地区高校信息化发展现状及信息化建设迫切需要解决的难点问题进行了调查研究;然后结合XKP公司的发展阶段以及内外部环境情况和资源整合能力,制订出了实现公司创新服务价值的市场开拓策略;第三,提出了XKP公司创新服务形式与内容的实践做法与过程,推出了面向高校信息化建设的两大战略规划:(1)搭建“高校互联网+”平台为目标的“完美校园”服务产品,以促进XKP公司“高校基础服务运营商”战略的实现;(2)提升人才职业技能为目的的“O2O教育”产品,以促进“职业教育”战略的实现。(3)提出了以XKP公司多年来积累的高校信息化行业经验为基础,融合产业链应用,快速推进移动互联和移动支付在西北地区高校行业中的普及,促进以大数据、移动互联以及智能终端为核心的O2O闭环模式的信息化行业整合与发展,从而加快推进西北地区高校信息化产业的健康可持续发展。论文通过对XKP公司在西北地区市场拓展问题的案例研究,实现了在互联网+时代下西北地区XKP公司战略落地及资源的有效整合,同时也通过对比传统的行业市场开拓模式,得出了一套符合行业时代发展的市场开拓策略。其内容涵盖方案整合、模式重组、利润发掘、团队组织形态等多个方面,从而为XKP公司西北地高校信息化市场可持续健康发展提供相应的理论依据和操作应用指导,也为行业中类似企业的市场拓展策略提供了一定的借鉴。
[Abstract]:With the arrival of mobile interconnection, the development of information industry ushered in new opportunities. Mobile interconnection technology creates a new space for information sharing, enterprise collaboration and marketing activities. This paper takes XKP Company, which is the main business market of traditional university information industry, as a case study. Combined with the basic development situation of XKP Company and its developing stage, the development trend of the industry and the present situation of university informatization construction in Northwest China, the paper analyzes the overall market expansion strategy of the university informatization development in the northwest region of XKP Company. The research on this problem is helpful to further clarify the development of the company's regional market and to set a benchmark for the integration of "Internet" and traditional industries. Based on this, the paper optimizes the market expansion strategy of university information industry in Northwest China. The theoretical basis and operation method of sustainable and healthy development of university information market in northwest of XKP Company are summarized. Firstly, the paper investigates the current situation of university informatization development in Northwest China and the difficult problems that need to be solved urgently, and then combines the development stage of XKP Company, the internal and external environment and the ability of resource integration. The strategy of market development to realize the value of innovative service is worked out. Thirdly, the practical practice and process of the form and content of innovative service in XKP Company are put forward. Two strategic plans for the information construction of colleges and universities have been put forward: (1) the service products of "perfect campus", which is aimed at setting up the platform of "Internet in colleges and universities", In order to promote the realization of XKP Company's strategy of "College basic Service operator", (2) the product of "O _ 2O Education" for the purpose of improving the vocational skills of talents, In order to promote the realization of the strategy of "vocational education". (3) based on the experience of college information industry accumulated by XKP Company for many years, this paper integrates the application of industry chain, and advances the popularization of mobile interconnection and mobile payment in the universities in Northwest China. To promote the integration and development of the information industry with big data, mobile interconnection and intelligent terminal as the core of the closed loop mode of O2O, so as to accelerate the healthy and sustainable development of the information industry in colleges and universities in Northwest China. Through the case study on the market expansion of XKP Company in Northwest China, the paper realizes the effective integration of the strategy and resources of XKP Company in Northwest China under the Internet era, and also compares the traditional industry market development model. A set of market development strategies in line with the development of the industry era has been obtained. The content includes the following aspects: plan integration, model reorganization, profit discovery, team organization, etc., which provide the corresponding theoretical basis and operational guidance for the sustainable and healthy development of the university information market in northwest of XKP Company. It also provides some reference for the market expansion strategy of similar enterprises in the industry.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G647;F49

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