网络传播与新媒体专业人才培养模式改革与创新研究

发布时间：2018-04-10 02:28

本文选题：培养模式　切入点：传播专业　出处：《华中科技大学》2012年硕士论文

【摘要】：根据中国互联网络信息中心2011年7月份发布的报告显示，截至2011年6月底，中国网民规模达到4.85亿，互联网普及率攀升至36.2%。我国手机网民规模为3.18亿，在总体网民中的比例为65.5%。随着互联网的不断发展，人们特别是年轻一代对互联网的依赖越来越大，整体行业的发展非常有前景。也正是因为这种前景，很多不同规模和实力的企业进入该行业，人才的紧缺问题也随之而生。有业内专家预测，未来3到5年内，中国新媒体人才和媒体融合人才的缺口在60万到80万人之多。然而与之相对的尴尬现实是：我国高等教育由精英教育过渡到大众教育后，越来越多的人得到了接受高等教育的机会，就业大军越来越庞大，但是在就业市场上，用人单位的普遍反映是招聘不到合适的人才。两者的矛盾恰恰在于高校的人才培养方式与社会发展要求不相适应。换句话说，由于国内教育对新媒体人才的培养与产业的结合还是不够密切，而且一些高校相关专业的指向也不是很明晰，，高校人才培养与企业的挂钩还是存在一定的问题，造成了这种“有人无人才”的窘境。本文采用实证研究方法，通过对全国114所“985”工程及“211”工程大学本、硕阶段传播专业培养方案的调研，结合社会企业、单位需求，建议我国传播学专业应制定明确的培养目标、延伸传播学内涵、优化课程设置、改良专业方向划分、校企合作等方式寻求发展和进步。
[Abstract]:By the end of June 2011, China's Internet users had reached 485 million and Internet penetration had climbed to 36.2 percent, according to a report released by the China Internet Network Information Center in July 2011.The scale of mobile phone users in China is 318 million, the proportion of total netizens is 65. 5%.With the continuous development of the Internet, people, especially the young generation, rely on the Internet more and more, the development of the whole industry is very promising.It is also because of this prospect, many different size and strength of enterprises into the industry, the shortage of talent also followed.Industry experts predict that in the next three to five years, China's new media talent and media integration talent gap of 600000 to 800000 people.However, the embarrassing reality is that after the transition of higher education from elite education to mass education, more and more people get the opportunity to receive higher education.The general response of employers is that they can't recruit the right people.The contradiction between them lies in the fact that the way of talents cultivation in colleges and universities does not meet the needs of social development.In other words, because domestic education is not close enough to combine the cultivation of new media talents with industry, and the direction of some related majors in colleges and universities is not very clear, there are still certain problems in the linkage between the cultivation of talents in colleges and enterprises.Has caused this kind of "the person does not have the talented person" the predicament.This article adopts the empirical research method, through the investigation to 114 "985" and "211" engineering universities in China, combines the social enterprise, the unit demand,It is suggested that the major of communication in our country should establish a clear training goal, extend the connotation of communication science, optimize the course arrangement, improve the division of specialty direction, and seek for development and progress in such ways as cooperation between schools and enterprises.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G206-4;G642.0

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