当代大学生消费价值观存在问题及对策研究

发布时间：2018-05-09 08:58

本文选题：当代大学生 + 价值观　；参考：《河北师范大学》2012年硕士论文

【摘要】：大学生作为一个特殊的消费群体，其消费价值观的培养直接影响着其价值观、世界观的构建与形成，对其生活、学习，乃至今后的工作都有着重要的影响。文章从分析当代大学生消费价值观的现状出发，对当代大学生消费价值观存在的问题、原因及对策进行了分析，以期引起社会对大学生消费群体的关注。文章共分四部分：第一部分，对消费价值观概念及内涵的科学界定：消费价值观是指人们在进行消费行为时对消费价值问题所持的根本看法，是人们在对消费关系进行价值判断时所持的立场、观点和态度的总和。正确的消费价值观应该是一种对消费价值的科学合理认识，既有利于自己成长，也有利于他人发展；同时它也应该是“绿色”的，即在全面发展自己的同时，也不对社会和环境造成危害。作为当代大学生价值体系的重要组成部分，消费价值观对大学生自身的发展和社会的稳定等方面都有着十分重要的意义。第二部分，对当代大学生消费价值观中存在的问题通过问卷调查和访问等形式进行较为全面的了解：当代大学生的消费价值观从整体上来看是科学的、合理的、健康的，但仍有一部分学生在消费价值观问题上暴露出很多问题：例如攀比炫耀的奢侈消费观、爱慕虚荣的符号消费观、友情至上的“慷慨”消费观、随心所欲的盲目消费观、好逸恶劳的享乐消费观和“真爱至上”的恋爱消费观等。第三部分，对当代大学生消费价值观存在问题的原因进行了分析、探索：产生这些问题的主要原因有：同辈群体的不良示范、西方消费主义的侵蚀、社会不良风气的熏染、学校相关教育的缺失、家庭环境的不良影响和大学生自身修养弱化等。第四部分，在此基础上针对当代大学生消费价值观中存在的问题提出了几点建议：首先，，提出了当代大学生应确立的正确、科学消费价值观：适度、理性、绿色、朴素的消费价值观；其次，提出了构建当代大学生消费价值观应遵循的基本原则：引导与制度规范相结合、消费教育与消费生活相结合、学校教育与家庭教育相结合和教育与自我教育相结合的基本原则。社会、家庭、学校和学生自我教育相互协调，共同促进当代大学生消费价值观的正确形成。最后，分析了构建大学生正确消费价值观的途径：利用同辈群体的影响示范作用、发挥大众传媒的舆论导向功能、注重校园文化建设、开设消费理财课程、发挥家庭的督导与影响力量，这些外在的影响和力量还必须依靠大学生开展自我教育这一内在途径发挥其作用。依照科学的构建原则，通过内外两方面的途径，相信大学生消费价值观存在的问题一定能够予以解决。
[Abstract]:As a special consumer group, the cultivation of college students' consumption values has a direct impact on their values, the construction and formation of the world outlook, and has an important impact on their life, study, and even their work in the future. Based on the analysis of the present situation of the consumption values of the contemporary college students, this paper analyzes the problems, causes and countermeasures of the consumption values of the contemporary college students, in order to arouse the attention of the society to the consumption groups of the college students. The article is divided into four parts: the first part, the scientific definition of the concept and connotation of consumption value: consumption value refers to the fundamental view that people hold to the problem of consumption value in the process of consumer behavior. It is the summation of positions, views and attitudes that people hold when they judge the value of consumption relations. The correct value of consumption should be a scientific and reasonable understanding of the value of consumption, which is not only conducive to the growth of oneself but also to the development of others. At the same time, it should also be "green", that is, to develop oneself in an all-round way. Nor are they harmful to society and the environment. As an important part of the value system of contemporary college students, consumer values are of great significance to the development of college students themselves and the stability of society. The second part, through the questionnaire survey and interview, to understand the problems existing in the consumption values of contemporary college students: the consumption values of contemporary college students are scientific, reasonable and healthy on the whole. However, there are still some students who have exposed a lot of problems on the issue of consumption values: such as the extravagant consumption view of comparison and show off, the symbol consumption view of admiring vanity, the "generous" consumption view of friendship supremacy, the blind consumption view of free will. The pleasure consumption view and the love consumption view of "true love is supreme". The third part analyzes the causes of the problems in the consumption values of contemporary college students. The main reasons for these problems are: the bad demonstration of the peer group, the erosion of western consumerism, the influence of bad social atmosphere. Lack of school-related education, negative impact of family environment and weakening of college students' self-cultivation. The fourth part, on this basis, puts forward some suggestions for the problems existing in the consumption values of contemporary college students: firstly, it puts forward the correct and scientific consumption values: moderate, rational, green, which should be established by contemporary college students. Secondly, it puts forward the basic principles to be followed in constructing the consumption values of contemporary college students: the combination of guidance and system norms, the combination of consumption education and consumption life, The basic principles of combining school education with family education and self-education. Society, family, school and student self-education coordinate with each other to promote the correct formation of consumption values of contemporary college students. Finally, the paper analyzes the ways to construct the correct consumption values of college students: making use of the influence and demonstration function of peer groups, giving play to the public opinion guiding function of mass media, paying attention to the construction of campus culture, offering the course of consumption finance. Exerting the family's supervision and influence, these external influences and forces must also depend on the internal way of self-education of college students to play its role. According to the principles of scientific construction, I believe that the problems existing in the consumption values of college students can be solved through both internal and external approaches.
【学位授予单位】：河北师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G641

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