国内高级管理培训市场的竞争环境分析

发布时间：2018-06-03 08:44

本文选题：高级管理培训 + 培训市场　；参考：《清华大学教育研究》2006年S1期

【摘要】：培训市场这几年高速增长,高级管理培训更是呈几何级数地增长,相应地市场也形成了自身的特点。本文立足于国内高级管理培训市场,用经典波特五力分析方法分析了高级管理培训市场的竞争环境,包括现有竞争者、供应商、替代品、顾客以及潜在竞争者。最后指出对高级管理培训工作的启示。
[Abstract]:With the rapid growth of the training market in recent years, the advanced management training is growing exponentially, and the corresponding market has formed its own characteristics. Based on the domestic advanced management training market, this paper analyzes the competitive environment of the advanced management training market, including existing competitors, suppliers, substitutes, customers and potential competitors. Finally, it points out the enlightenment to senior management training.
【作者单位】：清华大学教育培训管理处
【分类号】：G726

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