黑龙江省滑雪旅游人口发展问题研究

发布时间：2018-02-24 11:11

本文关键词： 滑雪旅游旅游产业旅游人口人口发展　出处：《哈尔滨体育学院》2017年硕士论文　论文类型：学位论文

【摘要】：进入新世纪以来,随着经济的快速发展和社会生活水平的进步,生活质量和健康意识的要求在人民群众中逐步提高,在黑龙江省滑雪旅游产业的快速发展的推动下,滑雪运动项目不再是高不可攀运动项目,已成为一项深受大众喜爱的休闲体育运动。黑龙江省作为国内最早开展大众滑雪运动和滑雪旅游产业的地区,一直在业内具有品牌效应。然而近年来,黑龙江省滑雪旅游人口的发展开始遭遇瓶颈,主要表现在大众滑雪运动发展缓慢,滑雪旅游人口发展的环境不佳,以及同行业的竞争。只有更好地研究黑龙江省滑雪旅游人口发展问题才能制定切实可行的对策,从而促进黑龙江省滑雪旅游市场繁荣稳健地发展。就目前掌握的资料来看,还没有针对黑龙江省滑雪旅游人口的专门研究。因此,对黑龙江省滑雪旅游人口发展问题进行研究是相当有必要的。本文以消费行为学理论、旅游心理学理论、旅游目的地理论为基础理论,从黑龙江省滑雪旅游人口现状入手,运用文献资料法、访谈法等研究方法对黑龙江省滑雪旅游人口发展存在问题加以研究。系统地分析了黑龙江省滑雪旅游人口结构现状和消费现状,对黑龙江省滑雪旅游人口发展的影响因素进行了总结,并对滑雪旅游人口发展的环境因素进行了SWOT分析,继而对黑龙江省滑雪旅游人口发展存在的问题进行了充分的探讨。本文提出了黑龙江省滑雪旅游人口发展的总体建议,首先,从创造良好的滑雪旅游消费市场着手,提出加强法制建设,规范行业监管;全面优化滑雪旅游环境,打造黑龙江省旅游品牌;规范黑龙江省滑雪教练市场;基于不同群体,创新营销模式;其次从滑雪旅游人口结构优化角度出发,注重女性消费市场;增加老年人消费市场;将滑雪课程引进黑龙江省的学校教育。随之培养滑雪旅游者,普及滑雪文化;正确认识滑雪运动,改变错误观念。最后要优化滑雪产业结构,加强滑雪旅游互动,拓展旅游合作等,旨在为黑龙江省滑雪旅游人口发展及其政府决策提供理论支持和相关依据。
[Abstract]:Since the beginning of the new century, with the rapid development of economy and the progress of social living standards, the requirements of quality of life and health awareness have been gradually improved among the people, and promoted by the rapid development of the ski tourism industry in Heilongjiang Province. Skiing is no longer an unattainable sport, but has become a popular leisure sport. Heilongjiang Province is the first region in China to develop popular skiing and skiing tourism industry. In recent years, however, the development of ski tourism population in Heilongjiang Province has begun to encounter bottlenecks, mainly reflected in the slow development of popular skiing and the poor environment for the development of ski tourism population. And competition in the same industry. Only by better studying the problem of ski tourism population development in Heilongjiang Province can practical countermeasures be formulated to promote the prosperity and steady development of the ski tourism market in Heilongjiang Province. Therefore, it is quite necessary to study the development of ski tourism population in Heilongjiang Province. This paper based on the theory of consumer behavior, tourism psychology theory, The tourism destination theory is the basic theory, starting with the current situation of ski tourism population in Heilongjiang Province, using the method of literature, This paper studies the problems existing in the development of ski tourism population in Heilongjiang Province by means of interviews and other research methods, and systematically analyzes the present situation of the population structure and consumption of ski tourism in Heilongjiang Province. The factors influencing the development of skiing tourism population in Heilongjiang Province are summarized, and the environmental factors of ski tourism population development are analyzed by SWOT. Then, the problems existing in the development of skiing tourism population in Heilongjiang Province are discussed. This paper puts forward the overall suggestions for the development of ski tourism population in Heilongjiang Province. First, it starts with creating a good consumption market for skiing tourism. It is proposed to strengthen the legal system construction, standardize the industry supervision, optimize the ski tourism environment in an all-round way, create the tourism brand of Heilongjiang Province, standardize the skiing coach market in Heilongjiang Province, innovate the marketing model based on different groups, Secondly, from the point of view of optimizing the population structure of skiing tourism, we should pay attention to the female consumption market, increase the consumption market of the elderly, introduce the skiing curriculum into the school education of Heilongjiang Province, and then train the ski tourists and popularize the skiing culture. Finally, we should optimize the industrial structure of skiing, strengthen the interaction of skiing tourism, expand tourism cooperation, etc. The purpose of this paper is to provide theoretical support and relevant basis for the development of skiing tourism population and government decision in Heilongjiang Province.
【学位授予单位】：哈尔滨体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G863.1

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