淘宝退货运费保险项目管理研究

发布时间：2018-03-23 21:10

本文选题：项目　切入点：淘宝退货运费保险　出处：《西南财经大学》2013年硕士论文

【摘要】：随着科学技术的发展及计算机网络技术的不断成熟,以及社会的不断进步,电子商务在市场中迅速崛起,已逐渐成为一种流行的商务模式,其发展势头非常迅猛。目前,电子商务推动着市场创新性产品的迅速发展,不少电商巨头先后进军金融行业,可见电子商务在金融行业创新发展中举足轻重的地位。近期,电子商务在金融行业中涌现出许多创新案例。本文以电子商务市场化和金融服务相结合作为一个突破口,运用电子商务运行模式理论提供的方法和原则,引入淘宝退货运费险的项目,并对此项目进行项目管理的案例分析。此项目是A保险公司与淘宝网共同开发的一个创新项目,对于现有电子商务市场具有引领作用。本文首先介绍国内外电子商务保险的发展状况,引出本文所要介绍的项目。从项目的开展前期准备、初期评估、项目的进展阶段评估及项目的后期阶段评价等方面对项目进行述评。在述评中运用项目管理中的WBS法及关键路径等方法对项目每个环节及关键点进行介绍,并利用项目管理的分析方法,对项目预期的问题及进展中出现的问题进行述评并提出解决问题的方法。再介绍项目进入市场后,市场反响及企业获得的效益,分析此项目的利弊所在,并提出建议和意见。本文所进行探讨的电子商务保险不是指保险公司通过互联网为客户提供有关保险产品和服务的信息,实现网上承保等保险业务,是指保险公司内部基于电子商务的经营管理活动,与其他电子商务企业进行合作,开发出一个新型的电子商务业务,让两家企业都能从中获益。当然,本文中所研究的电子商务保险与一般的电子商务的分类相似,包括企业对消费者(B2C)及企业对企业(B2B)这两种类型。本文最后提出了对电子商务领域活动保险服务发展的启示与思考,其中包含了对电子商务保险销售的启示、对推动电子商务领域活动保险服务的启示及探索,以便对今后电子商务领域活动保险服务发展,乃至金融服务的发展抛砖引玉。
[Abstract]:With the development of science and technology, the maturation of computer network technology and the continuous progress of society, electronic commerce is rising rapidly in the market and has gradually become a popular business model. E-commerce is promoting the rapid development of innovative products in the market. Many e-commerce giants have entered the financial industry successively. It can be seen that e-commerce plays an important role in the innovation and development of the financial industry. E-commerce has sprung up many innovative cases in the financial industry. This paper takes the combination of electronic commerce marketization and financial service as a breakthrough, applies the methods and principles provided by the theory of electronic commerce operation mode, and introduces the item of Taobao return freight insurance. The project is an innovative project jointly developed by A Insurance Company and Taobao, which has a leading role in the existing e-commerce market. This paper first introduces the development of e-commerce insurance at home and abroad, leads to the project to be introduced in this paper. The evaluation of the progress stage of the project and the evaluation of the later stage of the project are reviewed. In the review, each link and key points of the project are introduced by using the WBS method and the critical path method in the project management. Using the analysis method of project management, the paper reviews the expected problems and problems in the progress of the project, and puts forward the methods to solve the problems, and then introduces the market response of the project and the benefits obtained by the enterprise after the project enters the market. Analyze the pros and cons of this project and put forward suggestions and suggestions. The e-commerce insurance discussed in this paper does not mean that insurance companies provide information about insurance products and services to customers through the Internet, and realize insurance business such as online insurance. An insurance company operating and managing activities based on electronic commerce, cooperating with other e-commerce enterprises to develop a new type of e-commerce business that can benefit both companies. Of course, The electronic commerce insurance studied in this paper is similar to the general classification of electronic commerce, including business-to-consumer B2C and business-to-business B2B). Finally, this paper puts forward the enlightenment and thinking on the development of active insurance service in the field of electronic commerce, which includes the enlightenment to the insurance sales of electronic commerce, and the enlightenment and exploration to promote the insurance service of activity in the field of electronic commerce. In order to e-commerce in the field of insurance services development, and even the development of financial services.
【学位授予单位】：西南财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F724.6;F842.6

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