保险代理人职业成熟度及提升策略

发布时间：2018-05-31 10:21

本文选题：职业成熟度 + 保险代理人　；参考：《湖南师范大学》2014年硕士论文

【摘要】：近年来,我国保险业发展迅猛,2013年我国为世界第四大保险市场,是世界最具潜力的新兴保险地区之一,巨大的市场提高了保险从业人员的素质要求。由于我国保险代理人制度起步较晚,保险代理人群体存在个人素质不高,缺乏职业素养以及缺乏信用等问题,直接影响着保险公司的形象与保险行业的发展。在保险业蓬勃发展的今天,提高保险代理人素质,筛选优秀保险代理人是规范保险市场的因素,是保险公司提高竞争力的关键。本研究在综述相关文献基础上,运用文献法、访谈法等研究方法,确定测量保险代理人职业成熟度的维度,设计关于保险代理人群体的测量工具。从保险代理人职业领域特殊性出发,考察了部分省级、市级保险公司保险代理人职业成熟度的现状及特点。总结出保险代理人职业成熟度各维度的特点以及各个体人口特征因素与其职业成熟度水平的关系,实证研究的结果表明： 1、保险代理人职业成熟度是一个由多成分够成的结构。保险代理人群体的职业成熟度各维度中职业角色认知、组织适应能力和情绪控制能力维度得分较低,职业情感和岗位胜任能力维度得分较高。 2、保险代理人群体女性职业成熟度比男性高。 3、得到过奖励的代理人比没有得到过奖励的代理人职业成熟度高、从事保险代理人工作时间越长者职业成熟度越高。 4、年龄与学历对保险代理人职业成熟度无相关关系。 5、保险代理人在职业成熟度上存在的最主要的问题是：代理人主体意识欠缺,内在动力不足,选拔和培训机制不完善。本研究所取得的一些研究结论对保险代理人职业指导具有重要的实践价值。在未来对保险代理人的职业培养中,首先,要注重保险代理人的职业道德和信念的培养,制定恰当标准,提高多种能力。其次,要增强主体意识,激发内在动力。第三,完善选拔机制,提高准入门槛。第四,改善培训机制,促进专业发展。第五,引入激励机制,创造良好环境。
[Abstract]:In recent years, China's insurance industry has developed rapidly. In 2013, China is the fourth largest insurance market in the world, and is one of the most potential emerging insurance regions in the world. The huge market has improved the quality requirements of insurance practitioners. Due to the late start of insurance agent system in our country, the personal quality of insurance agent group is not high, the lack of professional literacy and lack of credit, which directly affect the image of insurance company and the development of insurance industry. In today's insurance industry, improving the quality of insurance agents and selecting excellent insurance agents are the key factors to standardize the insurance market and to improve the competitiveness of insurance companies. On the basis of summarizing the relevant literature, this study uses the methods of literature and interview to determine the dimensions of measuring the professional maturity of insurance agents, and designs a measurement tool about insurance agents' population. Based on the particularity of insurance agent's occupation field, the present situation and characteristics of insurance agent's professional maturity in some provincial and municipal insurance companies are investigated. This paper summarizes the characteristics of insurance agents' career maturity in different dimensions and the relationship between individual demographic characteristics and their professional maturity levels. The empirical results show that: Insurance agent career maturity is a multi-component structure. The occupational role cognition, organizational adaptability and emotional control ability of insurance agent group are lower in each dimension of career maturity, and higher in occupational emotion and post competence. 2, the insurance agent group female career maturity is higher than the male. (3) the agents who have been rewarded have higher professional maturity than those who have not been rewarded, and the older the working hours are, the more mature the insurance agents are. 4. There is no correlation between age and academic background on insurance agent's career maturity. 5. The main problems of insurance agent in career maturity are: lack of agent's subjective consciousness, lack of internal motive force, imperfect selection and training mechanism. Some conclusions obtained in this study have important practical value for insurance agent career guidance. In the future, we should pay attention to the cultivation of insurance agent's professional ethics and belief, establish appropriate standards and improve many kinds of abilities. Secondly, we should strengthen the consciousness of the subject and stimulate the inner motive force. Third, perfect the selection mechanism and raise the entry threshold. Fourth, improve the training mechanism and promote professional development. Fifth, the introduction of incentive mechanisms to create a good environment.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F842;F272.92

【参考文献】