从“制造”到“创造”：大芬村文化创意产业发展研究

发布时间：2018-01-03 21:15

本文关键词：从“制造”到“创造”：大芬村文化创意产业发展研究　出处：《暨南大学》2016年硕士论文　论文类型：学位论文

【摘要】：大芬村位于深圳市龙岗区,以在旧村中复制生产油画为发端,经过30多年的发展,形成了以油画生产为主、兼顾国画、书法、颜料、画框等配套产品的销售,涵盖产品生产、展示推广、技术服务、投融资、政策咨询的产业园,拥有了集创作、交易、展览、培训、旅游于一体的高度关联、多元化新型创意产业链。在《深圳市文化创意产业振兴发展规划》(2011-2015年)中,明确了具有知识、文化高度密集特征的创意产业是重要的战略性新兴产业和国民经济支柱性产业,要求将建设突破口放在旧城区、村庄和厂房。在整理相关研究成果后,通过对大芬村的实地调研,运用文献分析、深度访谈、个案研究等方法,以“制造”与“创造”为两个支点,从产业发展的背景与成果、发展中的局限与困境、产业复兴与成熟的原因三个维度,整体对大芬文化创意产业发展进行探究,提炼总结“大芬模式”的经验。本文认为,大芬村因市场需求而诞生,把握有利政策条件,取得了一定的成绩,受到外界的关注与认可,成为有代表性的文化产业园。在发展过程中遇到了内部的单一生产模式、空间拥挤与租金高昂,外部的版权纷争与质疑、抗风险能力欠缺等困难。通过兼顾市场需求和原创艺术,在政府、社会、园区、企业、艺术家等多方协作下,独具创造力的产品逐渐增多,拥有了日趋成熟的规模化企业、科学的生产管理方式、灵活的市场环境与政策、多方位的展销平台以及广泛的行业人才聚集,形成了多层次业态布局的优势文化创意产业集群。在未来,大芬村将能生产更多与当代文化相适应的产品,致力于推动城市文化建设,为我国文化创意产业园的发展、转型与创新提供更多参考。
[Abstract]:Dafen Village is located in Longgang District, Shenzhen City, in order to duplicate the production of oil painting in the old village as the beginning, after more than 30 years of development, the formation of oil painting production, taking into account the traditional Chinese painting, calligraphy, pigment, picture frame and other supporting products sales. Covering product production, display promotion, technical services, investment and financing, policy advice industry park, with a creative, trading, exhibition, training, tourism in one highly related. Diversified new creative industry chain. In the "Shenzhen Cultural and Creative Industry Revitalization and Development Plan" 2011-2015), there is a clear knowledge. The creative industry with high cultural density is an important strategic emerging industry and the pillar industry of the national economy, which requires the construction of breakthrough in the old city, villages and factories. After sorting out the relevant research results. Through the field investigation of Dafen Village, using the methods of literature analysis, in-depth interview, case study and so on, taking "manufacture" and "creation" as two fulcrum, from the background and achievement of industry development, the limitations and difficulties in development. Three dimensions of the reasons for industrial revival and maturity, the overall exploration of the development of Dafen cultural creative industry, refining and summing up the experience of "Dafen model". This paper believes that Dafen Village was born because of market demand. Grasp the favorable policy conditions, made certain achievements, by the outside attention and recognition, become a representative cultural industry park. In the process of development encountered a single internal production model. Space congestion and high rent, external copyright disputes and doubts, lack of risk resistance and other difficulties. Through the consideration of market demand and original art, in the government, society, parks, enterprises, artists and other multi-collaboration. Unique creative products gradually increased, with increasingly mature scale enterprises, scientific production management, flexible market environment and policies, multi-faceted exhibition platform and a wide range of industry talent gathering. In the future, Dafen Village will be able to produce more products adapted to contemporary culture and devote itself to promoting the construction of urban culture. To provide more reference for the development, transformation and innovation of China's cultural and creative industry park.
【学位授予单位】：暨南大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G124

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