基于“淘宝村”、“电商产业园”的电商空间集聚现象研究——以浙江金华市“义乌商圈”为例

发布时间：2018-02-13 10:23

本文关键词： 产业集聚淘宝村电子商务产业园　出处：《商业经济研究》2017年10期 　论文类型：期刊论文

【摘要】：以"淘宝村"、"电子商务产业园"为代表的电商集聚是近些年电子商务产业中典型的经济现象,其实质是电子商务产业化与传统产业电子商务化的发展进程。市场规模的持续扩张为电商集聚提供了根本基础;"块状产业"是传统产业电子商务化进程的有效载体;协同效应推动了生产要素的集聚与高效配置。微观主体的网店组织形式不断演进,从"一人摊"、"夫妻店"到"公司化",分工细化,提高生产率与市场竞争力;宏观层面的各种生产要素在追求要素回报最大化的目标中进入电子商务市场。"淘宝村"、"电子商务产业园"作为微观与宏观的契合点,在电子商务产业发展中,特别是市场供给端的集聚与模式创新中提供了重要支撑。
[Abstract]:E-commerce agglomeration, represented by "Taobao Village" and "Electronic Commerce Industry Park", is a typical economic phenomenon in e-commerce industry in recent years. Its essence is the development process of e-commerce industrialization and traditional industry e-commerce, the continuous expansion of market scale provides the fundamental foundation for e-commerce agglomeration, the "block industry" is the effective carrier of the traditional industry e-commerce process, and the continuous expansion of the market scale provides the fundamental foundation for the ecommerce agglomeration. The synergetic effect promotes the agglomeration and efficient allocation of production factors. The organizational form of the microcosmic main body is evolving from "one person stall", "husband and wife shop" to "corporatization", the division of labor is refined, and the productivity and market competitiveness are improved. At the macro level, various factors of production enter the electronic commerce market in pursuit of the goal of maximizing the return of elements. "Taobao Village", "Electronic Commerce Industry Park", as a microcosmic and macroscopic point of convergence, is in the development of e-commerce industry. In particular, the market supply side of the agglomeration and model innovation to provide important support.
【作者单位】：义乌工商职业技术学院新丝路跨境电商研究中心;义乌工商职业技术学院外语外贸分院;
【基金】：浙江省教育厅2016年度一般科研项目“基于电商产业空间集聚与集群重构的区域人才培养研究——义乌商圈‘电商产业园’‘淘宝村’为例”(编号:Y201636782) 浙江省高校“十三五”优势专业建设项目——国际经济与贸易专业(义乌工商职业技术学院) 义乌工商学院跨境电子商务创业班管理项目 “新丝路”电子商务创业指导工作室项目
【分类号】：F724.6

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