医药制造产业关键成功因素的识别及其对企业绩效影响的实证研究

发布时间：2018-03-13 03:05

  本文选题：产业关键成功因素　切入点：企业绩效　出处：《内蒙古财经大学》2016年硕士论文　论文类型：学位论文

【摘要】：在战略管理领域,KSF是一个重要的概念——D.W.Daniel(1961)发表的一篇"管理信息的危机"(Management Information Crisis)中首次提出,他指出大部分的产业都具有三至五项确定是不是成功的关键因素。若是一个公司欲获成功,必须对这几项因素做得格外好。在战略管理领域中,关键成功因素的研究对象有企业和产业,本研究以产业为研究对象,以"医药制造产业关键成功因素的识别及其对企业绩效的影响"为研究主题,第一,通过对以往文献的分析,汇总产业关键成功因素的内涵和识别方法,继而得出适合本研究的定义及识别方法。第二,通过专家访谈初步确定出医药制造产业成功因素,最后运用层次分析法和统计相关成功因素的得分后识别出了关键成功因素,分析了医药制造产业关键成功因素对企业绩效的作用机理并提出了六个假设。第三,本文以医药制造产业沪深两市A股主板市场一共105家上市公司为样本运用回归分析方法对本文提出的假设进行统计检验。第四,本文将前几章的内容进行了概括,同时尝试提示未来可能的研究方向。通过上述研究工作,本文得出如下论断:(1)产业关键成功因素的内涵及识别方法。国内外学者对产业关键成功因素的涵义还未统一,本文通过分析和甄别相关学者的研究成果,最后采用David的观点,即产业关键成功因素是指对产业中企业的竞争地位有重大影响的一些主要的条件、变量或能力。关于产业关键成功因素的识别方法,本研究采用美国阿瑟.汤姆森和斯迪克兰德两位学者的观点并提出了识别产业关键成功因素的具体可操作方法,包括详细的步骤,以及定量分析方法,这也是本研究的一个创新点。(2)通过实证研究,得出医药制造产业关键成功因素有研发能力、质量、营销能力和相关多元化。(3)医药制造产业关键成功因素对企业绩效具有显著的正向作用。本文通过使用多元回归法对提出的假设进行了检验研究结果证明假设成立,医药制造产业的研发能力、营销能力和相关多元化分别对营业利润率和相对收入占有率具有显著的正向影响,但是销售费用的投入率与企业营业利润率的关系没有通过显著性检验,原因是当年投入的销售费用对营业利润率的提升具有时滞作用。(4)产业关键成功因素未来的研究方向有三个。首先,产业关键成功因素分为产业关键生存因素和产业关键发展因素研究;第二,将产业关键成功因素的理论扩展到其他产业进行研究;第三,销售费用投入率对企业绩效影响的滞后效应研究。
[Abstract]:KSF is an important concept in the field of strategic management. He pointed out that most industries have three to five key factors to determine whether or not they are successful. If a company is to succeed, it must do it exceptionally well. In the area of strategic management, The research object of the key success factors is enterprise and industry. This study takes industry as the research object, and takes "the identification of key success factors of pharmaceutical manufacturing industry and its influence on enterprise performance" as the research topic. Through the analysis of the previous literature, the connotation and identification method of the key success factors of the industry are summarized, and then the definition and identification method suitable for this study are obtained. Secondly, the success factors of the pharmaceutical manufacturing industry are preliminarily determined through expert interviews. Finally, the key success factors are identified by using the analytic hierarchy process (AHP) and the score of the relevant success factors. The mechanism of the key success factors of the pharmaceutical manufacturing industry on the enterprise performance is analyzed and six hypotheses are put forward. In this paper, a total of 105 listed companies in Shanghai and Shenzhen A-share main Board markets in the pharmaceutical manufacturing industry are used as samples to test the hypotheses put forward in this paper by means of regression analysis. 4th, the contents of the previous chapters are summarized in this paper. At the same time, it tries to point out the possible research direction in the future. Through the above research work, this paper draws the following conclusion: 1) the connotation and identification method of key success factors in industry. The meaning of key success factors of industry has not been unified by domestic and foreign scholars. By analyzing and discriminating the research results of relevant scholars, this paper finally adopts David's viewpoint that the key success factors of industry are the main conditions that have a significant impact on the competitive position of enterprises in the industry. Regarding the identification method of key success factors of industry, this study adopts the viewpoints of American scholars Arthur Thomson and Dick Rand and puts forward a practical method to identify the key success factors of industry. Including detailed steps and quantitative analysis methods, which is also an innovative point of this study. Through empirical research, it is concluded that the key success factors of pharmaceutical manufacturing industry are R & D capability and quality. Marketing ability and related diversification. 3) the key success factors of pharmaceutical manufacturing industry have significant positive effect on enterprise performance. This paper tests the hypothesis by using multiple regression method and proves that the hypothesis is true. The R & D capability, marketing capability and related diversification of the pharmaceutical manufacturing industry have significant positive effects on the operating profit margin and the relative income share, respectively. However, the relationship between the input rate of sales expenses and the operating profit rate of the enterprise has not passed the significance test. The reason is that the sales expenses invested in that year have a time-lag effect on the promotion of operating profit margins.) there are three future research directions for key success factors in the industry. Industrial key success factors are divided into industrial key survival factors and industrial key development factors; second, the theory of key industrial success factors is extended to other industries to study; third, A study on the lag effect of sales expense input rate on firm performance.
【学位授予单位】：内蒙古财经大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F426.72;F406.7

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