消费需求升级背景下我国冰雪体育产业供给转型研究

发布时间：2018-03-24 19:25

  本文选题：冰雪体育产业　切入点：消费需求　出处：《广州体育学院学报》2017年06期

【摘要】：基于国人冰雪体育消费需求升级背景,以我国冰雪体育产业供给转型为研究对象,运用文献资料、数据分析等方法,分析我国冰雪体育产业发展与供给存在的问题,提出了促进冰雪体育产业供给转型的对策。我国冰雪体育产业发展与供给存在的问题主要表现在:物质基础薄弱——冰雪体育场地与装备供给不足;服务水平不高——冰雪体育服务业发展滞后;供给机制缺失——供需之间难以实现高效对接。建议:顺应国人冰雪体育消费需求升级特点,加快冰雪体育产业供给转型,即推动冰雪场地及装备制造业转型发展,提升冰雪体育服务业产品输出质量,建构供需高效对接的供给机制。
[Abstract]:Based on the background of the upgrading of Chinese ice and snow sports consumption demand, taking the supply transition of our country's ice and snow sports industry as the research object, using the methods of literature and data analysis, this paper analyzes the problems existing in the development and supply of China's ice and snow sports industry. The countermeasures to promote the supply transformation of ice and snow sports industry are put forward. The main problems in the development and supply of ice and snow sports industry in China are as follows: weak material foundation-insufficient supply of ice and snow sports venues and equipment; The service level is not high-the development of ice and snow sports service industry lags behind; the supply mechanism is missing-it is difficult to realize the efficient docking between supply and demand. The suggestion: to adapt to the characteristics of Chinese ice and snow sports consumption demand upgrade, to speed up the ice and snow sports industry supply transformation, That is, to promote the transformation and development of ice and snow field and equipment manufacturing industry, to improve the quality of ice and snow sports service industry product export, and to construct an efficient supply mechanism of supply and demand.
【作者单位】： 攀枝花学院体育部;
【分类号】：G86
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本文编号：1659694