SCP范式下银川市清真食品产业市场结构研究

发布时间：2018-03-28 21:39

本文选题：银川市　切入点：SCP范式　出处：《宁夏大学》2017年硕士论文

【摘要】：本文运用SCP范式,通过分析银川市清真食品产业发展现状,探索了银川市清真食品产业市场结构的现状以及市场结构对银川市清真食品产业市场行为和市场绩效的影响,从而发现问题并提出优化银川市清真食品产业发展的措施。首先,从主要特点、优势条件和制约因素三方面对银川市清真食品产业进行分析,发现银川市清真食品产业在产品、市场、政府等层面都存在一些问题。其次,本文分析了银川市清真食品产业市场结构现状,认为银川市清真食品产业属于垄断竞争型市场结构,表现为银川市清真食品产业市场集中度较低、清真产品差别化程度小、进入和退出银川市清真食品产业的壁垒都较低。再次,本文分析了目前银川市清真食品产业市场结构对其市场行为的影响,认为价格竞争是银川市清真食品企业主要采取的价格行为;由于产品差别化程度小,导致银川市清真食品企业在广告宣传及品牌创建、清真认证、技术创新等方面的发展水平都较低。然后,本文分析了目前银川市清真食品产业市场结构对其市场绩效的影响,认为银川市清真食品产业过于分散,无法实现有效的资源整合,造成银川市清真食品产业资源配置效率较低;由于银川市清真食品产业的市场集中度过低,存在较多未达到最低经济规模要求的清真食品企业,导致银川市清真食品产业规模结构效率不高。通过回归分析,可知银川市清真食品产业市场结构与市场绩效之间呈显著正相关关系。最后,从四个方面提出优化银川市清真食品产业发展的措施。
[Abstract]:By analyzing the present situation of the development of the halal food industry in Yinchuan, this paper explores the present situation of the market structure of the halal food industry in Yinchuan and the influence of the market structure on the market behavior and market performance of the halal food industry in Yinchuan by using the SCP paradigm. In order to find out the problems and put forward the measures to optimize the development of the halal food industry in Yinchuan. Firstly, this paper analyzes the halal food industry in Yinchuan from three aspects: main characteristics, advantages and constraints, and finds that the halal food industry in Yinchuan is in the products. There are some problems in the market, government and so on. Secondly, this paper analyzes the present situation of the market structure of the halal food industry in Yinchuan, and thinks that the halal food industry in Yinchuan belongs to the monopoly competitive market structure. This shows that the market concentration of the halal food industry in Yinchuan is low, the level of differentiation of halal products is small, and the barriers to entering and withdrawing from the halal food industry in Yinchuan are all relatively low. Again, This paper analyzes the influence of the current market structure of the halal food industry in Yinchuan City on its market behavior, and concludes that price competition is the main price behavior adopted by the halal food enterprises in Yinchuan City, because of the small degree of product differentiation, As a result, the level of development of halal food enterprises in Yinchuan is relatively low in advertising and brand building, halal certification, technological innovation and so on. Then, this paper analyzes the influence of the current market structure of halal food industry in Yinchuan on its market performance. It is considered that the halal food industry in Yinchuan is too dispersed to realize effective resource integration, which results in the low efficiency of resource allocation in Yinchuan halal food industry, and the low market concentration of the halal food industry in Yinchuan. There are many halal food enterprises that do not reach the minimum economic scale, which leads to the low efficiency of the scale structure of the halal food industry in Yinchuan. It is known that there is a significant positive correlation between the market structure and market performance of the halal food industry in Yinchuan. Finally, the measures to optimize the development of the halal food industry in Yinchuan are put forward from four aspects.
【学位授予单位】：宁夏大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.82

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