旅游体验视阈下国内茶文化旅游产业的价值链探究

发布时间：2018-05-03 19:01

本文选题：情感体验 + 旅游　；参考：《福建茶叶》2017年10期

【摘要】：旅游产业一直都是促进我国经济增长的重要产业之一。旅游体验的视角是一种情感视角。而产业的价值链又实属经济学范畴。在商业界一直流传着这样一句话:抓住了客户的心也就抓住了经济价值。对于茶文化旅游产业来说,因为有着传播文化的使命,因此它属于文化产业的一部分;另一方面,又因为它也是以营利为主要目的,因此它也是属于旅游经济的一部分。茶文化旅游产业由于自身的这种双关属性决定了其发展必须以文化情感为主要依托,重视游客的旅游体验满意度,走一种经济依存于情感的发展道路。就此,本文特立足于旅游体验的层面,以产业价值为研究导向,深入探讨了国内茶文化旅游产业的价值链构架以及其运作。本文深信,这些研究对旅游产业尤其是茶文化旅游产业的实践具有一定的指导意义。
[Abstract]:Tourism industry has been one of the important industries to promote the economic growth of our country. The perspective of tourism experience is an emotional perspective. And the value chain of industry actually belongs to economics category. In the business world has been circulating such a sentence: seize the customer's heart, also seize the economic value. For the tourism industry of tea culture, because it has the mission of spreading culture, it belongs to a part of cultural industry; on the other hand, it is also a part of tourism economy because it is also the main purpose of making profits. Because of its pun attribute, tea culture tourism industry must rely on cultural emotion, attach importance to tourists' satisfaction with tourism experience, and take a path of economic dependence on emotion. Therefore, based on the experience of tourism, this paper takes the industrial value as the research direction, deeply discusses the value chain structure and its operation of domestic tea culture tourism industry. This paper believes that these studies have certain guiding significance to the practice of tourism industry, especially tea culture tourism industry.
【作者单位】：江西旅游商贸职业学院;
【分类号】：F592;TS971

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