消费升级背景下山西省休闲体育产业发展研究

发布时间：2018-06-16 17:46

本文选题：消费升级 + 休闲体育　；参考：《山西财经大学》2017年硕士论文

【摘要】：在消费升级的新形势下,休闲体育消费已经成为居民消费的重要组成部分。我国居民的消费由温饱型转变为享受型,消费结构趋向个性化、多元化,其中休闲体育运动以其极强的参与性、时尚性、流行性和自发性成为人们享受生活、发展自我的首选消费对象。而休闲体育消费是促进休闲体育产业发展、拉动内需和形成新的经济增长点的动力源,为休闲体育产业的快速发展带来了良好的机遇。但同时也带来了新的挑战。因此,休闲体育产业发展机遇与挑战并存。山西省作为典型的资源大省,一直发展以煤炭、冶金为主的资源依赖型和能源消耗型产业,近年来由于煤炭市场下行,山西省经济增长速度出现明显下降。因此,山西省迫切需要寻求新的经济增长点,培养新的支柱产业。在消费升级背景下,国家政策倡导全民健身,山西省响应国家政策出台了《山西省“十三五”体育事业发展规划》,大力促进全民体育健身运动,山西省可以通过发展休闲体育产业促进产业转型升级。因此,本文研究消费升级背景下的山西省休闲体育产业发展。最后针对山西省提出科学的发展路径和政策建议,这对山西省及经济水平类似地区的休闲体育发展提供理论指导有着重要意义。第一部分为绪论,主要阐述本论文的研究背景与意义、国内外文献综述、研究方法、创新等;由于缺乏对山西省休闲体育消费及产业现状的研究,第二、三两部分先对山西省休闲体育消费及产业进行分析,为其发展路径和政策的选择提供现实依据。第二部分先根据现有学者们对消费升级的研究,分析了消费升级内涵和趋势等相关理论,然后运用马斯洛需求理论和问卷调查的实证相结合的方式研究山西省休闲体育消费发展趋势,研究表明山西省城市居民休闲体育消费趋势显著增加,但还有很多提升的空间;第三部分通过定量分析山西省休闲体育产业规模及结构的发展的现状,发现休闲体育产业发展存在很多问题;第四部分在分析山西省特有资源、交通等优势的基础上,结合山西省休闲体育产业供需现状,提出休闲体育产业发展路径,最后针对问题和发展路径提出政策建议。
[Abstract]:In the new situation of consumption upgrading, leisure sports consumption has become an important part of residents' consumption. The consumption of residents in our country has changed from the type of food and clothing to the type of enjoyment. The consumption structure tends to be individualized and diversified. Among them, leisure sports become people's enjoyment of life because of their strong participation, fashion, popularity and spontaneity. Self-development of the first choice of consumer objects. Leisure sports consumption is a power source to promote the development of leisure sports industry, stimulate domestic demand and form a new economic growth point, which brings a good opportunity for the rapid development of leisure sports industry. But it also brings new challenges. Therefore, leisure sports industry development opportunities and challenges coexist. Shanxi Province, as a typical province with large resources, has been developing resource-dependent and energy-consuming industries with coal, metallurgy as the main factor. In recent years, the economic growth rate of Shanxi Province has declined obviously due to the downward trend of the coal market. Therefore, Shanxi Province urgently needs to seek the new economic growth point, trains the new pillar industry. In the context of consumption upgrading, national policies advocate national fitness. In response to the national policy, Shanxi Province issued the "Thirteenth Five-Year Plan for Sports Development in Shanxi Province," vigorously promoting national sports fitness. Shanxi Province can promote industrial transformation and upgrading through the development of leisure sports industry. Therefore, this paper studies the development of leisure sports industry in Shanxi Province under the background of consumption upgrading. Finally, the author puts forward scientific development path and policy suggestions for Shanxi Province, which is of great significance to provide theoretical guidance for the development of leisure sports in Shanxi Province and similar areas with similar economic level. The first part is the introduction, mainly elaborates the research background and significance of this paper, the domestic and foreign literature review, the research method, the innovation and so on; because lacks to the Shanxi Province leisure sports consumption and the industry present situation research, second, In order to provide a realistic basis for the choice of development path and policy, the author analyzes the leisure sports consumption and industry in Shanxi Province. In the second part, according to the existing scholars' research on consumption upgrading, the author analyzes the connotation and trend of consumption upgrading and other relevant theories. Then using Maslow demand theory and questionnaire survey to study the development trend of leisure sports consumption in Shanxi Province, the research shows that the trend of leisure sports consumption of urban residents in Shanxi Province has increased significantly, but there is still a lot of room for improvement; The third part through quantitative analysis of the development of leisure sports industry scale and structure in Shanxi Province, found that there are many problems in the development of leisure sports industry; the fourth part is based on the analysis of Shanxi Province's unique resources, traffic and other advantages. Combined with the current situation of supply and demand of leisure sports industry in Shanxi Province, the author puts forward the development path of leisure sports industry, and finally puts forward some policy suggestions for the problems and development path.
【学位授予单位】：山西财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G812.7

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