长沙电视剧产业网络结构及演进对产业发展的影响研究

发布时间：2018-07-09 21:49

本文选题：空间结构 + 拓扑结构　；参考：《湖南大学》2015年硕士论文

【摘要】：中国迎来了文化创意产业发展热潮,以“电视湘军”为代表的长沙影视产业异军突起,备受瞩目。现有研究表明影视产业以项目为导向的“网络化”运营特征明显。本文以网络结构及演进为研究视角,分析长沙电视剧产业网络结构及演进特征,探讨其如何影响长沙电视剧产业的发展。首先,本文对国内外相关研究进行梳理;然后,界定了相关概念、回顾了相关理论,并介绍了长沙电视剧产业的发展状况。接着,本文以2 0 0 4年-2 0 1 3年中国国家新闻出版广电总局公示的《国产电视剧发行许可证》目录中长沙影视节点为制作单位的1 0 6部电视剧为样本,运用空间分析法和社会网络分析法,揭示出长沙电视剧产业网络结构及演进特征。最后,本文具体分析了特有的网络结构及演进对长沙电视剧产业发展的影响。研究表明:(1)从空间结构分析,长沙电视剧产业整体网络为高度开放的跨界产业网络;网络节点空间分布显著不平衡,长沙本地节点只占网络节点总数的9.4 9%,主要承担价值链前端的“出品”和“前期拍摄”环节;而其它大量网络节点位于区域外,尤以北京最为集中。从空间结构演进分析,产业网络的开放度日趋提高,长沙本地节点比重呈现下降趋势,北京节点比重呈现上升趋势;长沙本地节点依然立足于“出品”、“前期拍摄”环节,而北京节点的数量在价值链各个环节均稳居首位。(2)从拓扑结构分析,长沙电视剧产业整体网络中,企业节点比重最大;网络密度低、节点间平均距离短,形态呈现“轮轴式”,核心-边缘特征明显;核心节点多位于长沙本地,其中拥有“事业单位”、“企业”双重身份的湖南广播电视台拥有最大权力。从拓扑结构演进分析,企业节点的比重不断增大,网络由多成分网络逐渐演变为单成分网络,网络单核心性加强,最核心节点湖南广播电视台的权力整体上呈现变大趋势。(3)长沙电视剧产业网络结构及演进对产业发展具有重要影响:其空间结构及演进不仅有利于产业资源的获取,也有利于产业创新,但同时也有可能使得产业发展的对外依存度增大。其拓扑结构及演进有利于强化市场竞争,优化资源配置;加快产业知识和信息的流动,发挥核心节点的龙头带动作用,促进产业创新;但同时网络的单核心性也可能限制网络中其他节点的发展。
[Abstract]:China ushered in the upsurge of cultural and creative industries. The existing research indicates that the project-oriented "network" operation characteristics of the film and television industry are obvious. From the perspective of network structure and evolution, this paper analyzes the network structure and evolution characteristics of Changsha TV series industry, and discusses how it affects the development of Changsha teleplay industry. Firstly, this paper combs the relevant research at home and abroad; then, defines the related concepts, reviews the relevant theories, and introduces the development of Changsha TV series industry. Then, this paper takes 106 TV dramas published by the State Administration of Press, publication, Radio, Film and Television of China in the catalogue of Changsha Film and Television Node as the production unit in 2004-2003 as a sample, which is published by the State Administration of Press, publication, Radio, Film and Television of China in 2003. Spatial analysis and social network analysis are used to reveal the network structure and evolution characteristics of Changsha TV series industry. Finally, this paper analyzes the specific network structure and evolution of Changsha TV series industry development. The results show that: (1) from the spatial structure analysis, Changsha TV series industry network is a highly open cross-border industry network, the spatial distribution of network nodes is significantly unbalanced, Changsha local nodes only account for 9.49% of the total number of network nodes, mainly undertaking the "production" and "pre-shooting" links in the front end of the value chain, while a large number of other network nodes are located outside the region, especially in Beijing. Analyzing from the evolution of spatial structure, the opening degree of industrial network is increasing day by day, the proportion of local nodes in Changsha is decreasing, the proportion of nodes in Beijing is on the rise, and the local nodes in Changsha are still based on the link of "production" and "pre-shooting". However, the number of nodes in Beijing occupies the first place in every link of the value chain. (2) from the topological structure analysis, the proportion of enterprise nodes is the largest in the overall network of Changsha TV series industry, the network density is low, the average distance between nodes is short, and the shape is "wheeled". The core nodes are mostly located in Changsha, in which Hunan Radio and Television Station, which has the dual status of "institution" and "enterprise", has the greatest power. From the analysis of the evolution of topology, the proportion of enterprise nodes is increasing, and the network gradually evolves from multi-component network to single-component network. The power of Hunan Radio and Television Station, the core node, shows a trend of change. (3) Changsha TV series industry network structure and evolution have an important impact on the industrial development: its spatial structure and evolution is not only conducive to the acquisition of industrial resources, It is also conducive to industrial innovation, but it may also increase the degree of external dependence of industrial development. Its topological structure and evolution are conducive to strengthening market competition, optimizing resource allocation, speeding up the flow of industrial knowledge and information, giving play to the leading role of the core nodes, and promoting industrial innovation. But at the same time, the single core of the network may also limit the development of other nodes in the network.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G229.2-F

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