静宁县苹果产业发展现状及对策

发布时间：2018-08-09 20:52

【摘要】：随着社会经济的发展,人们对果品的消费需求变得越来越大,而苹果则是我国乃至全球最常见的消费果品。我国是全球主要的苹果产区,也是全球苹果产量最大的国家。本文以我国黄土高原上的甘肃省静宁县为案例,从产业基地发展、龙头企业扶持、品牌建设等多个视角入手,对当前静宁县苹果产业发展的现状及面临的问题进行了深入分析,明确了当前苹果产业发展的不足,提出了符合静宁县发展实际的苹果产业对策。在本文的研究中综合采用了文献分析、实地考察、归纳演绎等多种方法,通过研究得出:首先,静宁县在推动苹果产业的发展上走出了一条“科技创新引导、示范推广与培训”的发展道路。在推动苹果园的现代化管理上,静宁县与科研机构和本地农业企业进行了广泛的合作,在推动本地区苹果产业的现代化发展上走出了坚实的步伐,为区域特色农业发展提供了新的参考。其次,静宁县经过多年的努力发展形成了完善的产、加、销体系。静宁县持续推进本地区苹果产业发展的社会化服务体系建设,形成了优先支持龙头企业做大做强,带动中小企业和农户发展的道路。同时,还不断完善相关的服务配套设施,走出了农业产业化与工业化发展相互促进的新道路。再次,静宁县在苹果产业的深化发展、营销创新以及品牌建设上都存在较大的提升空间。静宁县要促进其苹果产业的发展,必须以市场需求为基础,以质量求生存,提升苹果管理水平、做大做强静宁苹果文化、激发苹果产业发展活力形成现代化的管理体系、开拓及优化出口市场结构、强化静宁县苹果企业品牌形象建设,从而最终实现静宁县苹果产业的经济效益大力提升。第四,静宁县在推动苹果产业的发展道路上还存在产业基地标准化、规范化建设滞后,互联网视域下静宁县苹果营销渠道落后,国际物流发展不足制约苹果产业的外向型发展等一系列问题。为此,应当以规范化和标准化的要求来建设苹果产业基地,实现产业链条的培育与拓展延伸,积极推动互联网视域下静宁县苹果营销渠道的变革,科学发挥政府职能完善静宁县物流基础设施建设等方面进行改进也是推动静宁县苹果产业发展的策略。
[Abstract]:With the development of social economy, the consumption demand of fruit becomes more and more large, and apple is the most common consumption fruit in China and even the whole world. China is the main apple producing area in the world and the largest apple production country in the world. Taking Jingning County of Gansu Province on the Loess Plateau as an example, this paper analyzes the current situation and problems of apple industry development in Jingning County from the perspectives of industrial base development, leading enterprise support, brand construction, and so on. This paper clarifies the deficiency of apple industry development at present, and puts forward the apple industry countermeasures which accord with the actual development of Jingning County. In the research of this paper, we synthetically adopt many methods, such as literature analysis, field investigation, induction and deduction, and get the following conclusions: firstly, Jingning County has stepped out of a "scientific and technological innovation guide" in promoting the development of apple industry. Demonstration promotion and training "development road." In promoting the modern management of apple orchards, Jingning County has carried out extensive cooperation with scientific research institutions and local agricultural enterprises, and has taken a firm step forward in promoting the modernization of the apple industry in the region. It provides a new reference for the development of agriculture with regional characteristics. Secondly, Jingning County after years of efforts to develop the formation of a perfect system of production, addition, marketing. Jingning County continues to promote the construction of the social service system for the development of apple industry in this area, forming a way to give priority to supporting the leading enterprises to become bigger and stronger, and to promote the development of small and medium-sized enterprises and farmers. At the same time, the related service facilities have been improved continuously, and the agricultural industrialization and the industrialization development have been promoted mutually. Third, Jingning County in the deepening of Apple industry development, marketing innovation and brand building there is a greater room for improvement. In order to promote the development of the apple industry in Jingning County, it is necessary to build a modern management system based on the market demand, to survive on the basis of quality, to improve the apple management level, to expand and strengthen the Jingning apple culture, and to stimulate the development vitality of the apple industry to form a modern management system. To develop and optimize the structure of export market and strengthen the brand image construction of apple enterprises in Jingning County, the economic benefits of apple industry in Jingning County will be greatly improved. Fourth, Jingning County still has the standardization of industrial base in promoting the development of apple industry, the standardization construction lags behind, and the marketing channel of Jingning County is backward in the view of Internet. The insufficient development of international logistics restricts the export-oriented development of apple industry and a series of problems. Therefore, we should build Apple industrial base with the request of standardization and standardization, realize the cultivation and extension of industrial chain, and actively promote the reform of Apple marketing channel in Jingning County under the Internet. It is also a strategy to promote the development of apple industry in Jingning County to improve the logistics infrastructure construction of Jingning County by giving full play to government functions.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F326.13

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