基于产业链协同平台的商企信誉评价系统研究与实现

发布时间：2018-11-04 14:06

【摘要】：随着信息技术和经济的快速发展,人们对汽车的需求在不断增加,汽车制造企业间的竞争也日益激烈。汽车制造企业通过与众多的经销商进行合作,扩大销售市场,提高汽车品牌知名度和品牌竞争力。因此,汽车制造企业要想在市场上拥有较大的市场份额,必须加强对经销商的管理与合作,而信誉是企业间合作的基础,所以对经销商的信誉进行评价在经营过程中显得尤为重要。首先,本文主要以某汽车制造企业为研究背景,分析其在产业链平台上的汽车整车销售模式,协同整车销售系统已提供相当完备的汽车销售运作功能。但是,发现其在经销商管理中存在一些问题,针对其问题提出汽车经销商信誉评价需求。通过汽车经销商信誉评价,可以使原来的整车协同销售系统更加完善,因此,本文设计了基于产业链协同平台的商企信誉档案库构建与评价系统。其次,本文参考国内不同行业对经销商信用评价标准,结合汽车制造企业实际销售业务情况,站在汽车制造企业、经销商和客户三个不同的角度,构建经销商信誉评价指标。本文采用群决策层次分析法对评价指标进行定权,由于评分专家专业背景和知识经验不同,对评分专家设置重要度,运用加权平均法计算指标的最终权重,使用模糊综合评价法计算评价结果,并对评价结果进行分析。最后,本文使用C#语言,采用基于B/S模式的三层架构,对基于产业链协同平台的商企信誉档案库构建与评价系统进行了详细的设计和实现。
[Abstract]:With the rapid development of information technology and economy, the demand for automobile is increasing, and the competition among automobile manufacturers is becoming more and more fierce. Through cooperation with many dealers, automobile manufacturing enterprises expand the sales market and improve the brand awareness and brand competitiveness. Therefore, if automobile manufacturing enterprises want to have a large market share in the market, they must strengthen the management and cooperation of dealers, and credibility is the basis of cooperation among enterprises. Therefore, it is very important to evaluate the reputation of dealers in the process of operation. Firstly, based on the research background of a certain automobile manufacturing enterprise, this paper analyzes the automobile sales mode on the industrial chain platform, and the cooperative vehicle sales system has provided quite complete function of automobile sales operation. However, there are some problems in dealer management. Through the credit evaluation of automobile dealers, the original cooperative sales system can be more perfect. Therefore, this paper designs a business enterprise reputation archives construction and evaluation system based on industrial chain cooperation platform. Secondly, this article refers to the domestic different industries to the dealer credit appraisal standard, unifies the automobile manufacture enterprise actual sale service situation, stands in the automobile manufacture enterprise, the dealer and the customer three different angles, constructs the dealer prestige appraisal index. This paper uses group decision hierarchy process (AHP) to determine the weight of the evaluation index. Due to the difference of the professional background and knowledge and experience of the scoring expert, the importance of the scoring expert is set up, and the final weight of the index is calculated by using the weighted average method. The fuzzy comprehensive evaluation method is used to calculate and analyze the evaluation results. Finally, this paper uses C # language, adopts the three-tier structure based on B / S model, designs and implements the business enterprise reputation archives construction and evaluation system based on the industry chain cooperation platform in detail.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.471;TP311.52

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