我国互联网电视网络状产业链整合研究
发布时间：2019-06-05 00:38
【摘要】：信息革命正渗透到国民经济的方方面面,电视产业作为信息科技便于渗透的传统行业正不断分化整合出新的子行业,互联网电视位列其中。从2013年开始互联网电视得到长足的发展。三网融合使得原本泾渭分明的电信、电视和互联网三条产业边界逐渐模糊,出现产业链条间的交叉与融合,原本三条线性产业链向网络状产业链演化,对于处在产业成长期的互联网电视产业来说,其产业结构和形态都处在不断的变动和布局中,产业链变动频繁,产业资源整合加剧,如何促进产业迅速发展,成为一项亟待解决的重要课题。本文着重探究的是网络状互联网电视产业链整合问题,并结合实际案例分析当前产业链整合现状进行对比分析。首先,本文对互联网电视产业链的基本概念做梳理和界定,指出当前互联网电视特点和实现模式,尝试构建互联网电视产业链的基本形态,分析其与传统产业链形态的不同之处。通过对目前互联网电视市场状态的分析,归纳梳理各节点企业性质和市场份额,构建起互联网电视网络状产业链模型。其次,基于互联网电视的发展历程和现状进行分析,分析互联网电视产业目前的产业特征和存在的问题,以此作为产业链整合的必要性和可行性的基础和前提。通过对产业链的分析得出产业链目前存在产业链节点分散、产业链发展不均、政策体制不健全等问题。最后,根据相关的理论提出互联网电视产业链的整合措施。通过对中国互联网电视产业模块化体系的分析,并结合网络状产业链形态,提出模块化体系下中国互联网电视产业链整合措施,并从产业链、知识链和价值链三者的角度分别对产业链整合,以期促进产业发展和产业效率提高的目的。以乐视和阿里巴巴作为对比案例,检验研究所提出的基本结论。
[Abstract]:The information revolution is permeating all aspects of the national economy. TV industry, as a traditional industry which is easy to permeate information technology, is constantly dividing and integrating new sub-industries, and Internet TV is among them. Since 2013, Internet television has made great progress. The integration of the three networks makes the three industrial boundaries of telecommunications, television and the Internet gradually blurred, and the intersection and fusion of the industrial chains occur. The original three linear industrial chains evolved to the network industrial chain. For the Internet TV industry in the period of industrial growth, its industrial structure and form are in constant changes and layout, the industrial chain changes frequently, the integration of industrial resources intensifies, how to promote the rapid development of the industry. It has become an important issue to be solved urgently. This paper focuses on the integration of Internet TV industry chain, and analyzes the current situation of industrial chain integration with practical cases. First of all, this paper combs and defines the basic concept of Internet TV industry chain, points out the characteristics and realization mode of Internet TV industry chain, and tries to construct the basic form of Internet TV industry chain. This paper analyzes the differences between it and the traditional industrial chain. Through the analysis of the current market state of Internet TV, this paper summarizes and combs the nature and market share of each node enterprise, and constructs the model of Internet TV network industrial chain. Secondly, based on the development process and present situation of Internet TV, this paper analyzes the current industrial characteristics and existing problems of Internet TV industry, which is the basis and premise of the necessity and feasibility of industrial chain integration. Through the analysis of the industrial chain, it is concluded that there are some problems in the industrial chain, such as the dispersion of the nodes of the industrial chain, the uneven development of the industrial chain, the imperfect policy system and so on. Finally, according to the relevant theories, this paper puts forward the integration measures of Internet TV industry chain. Based on the analysis of the modularization system of China's Internet television industry, and combined with the form of the network industrial chain, this paper puts forward the measures for the integration of China's Internet television industrial chain under the modular system, and from the industrial chain, From the perspective of knowledge chain and value chain, the industrial chain is integrated in order to promote industrial development and improve industrial efficiency. Taking Letv and Alibaba as comparative cases, the basic conclusions put forward by the Institute are tested.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G229.2
本文编号：2493119
[Abstract]:The information revolution is permeating all aspects of the national economy. TV industry, as a traditional industry which is easy to permeate information technology, is constantly dividing and integrating new sub-industries, and Internet TV is among them. Since 2013, Internet television has made great progress. The integration of the three networks makes the three industrial boundaries of telecommunications, television and the Internet gradually blurred, and the intersection and fusion of the industrial chains occur. The original three linear industrial chains evolved to the network industrial chain. For the Internet TV industry in the period of industrial growth, its industrial structure and form are in constant changes and layout, the industrial chain changes frequently, the integration of industrial resources intensifies, how to promote the rapid development of the industry. It has become an important issue to be solved urgently. This paper focuses on the integration of Internet TV industry chain, and analyzes the current situation of industrial chain integration with practical cases. First of all, this paper combs and defines the basic concept of Internet TV industry chain, points out the characteristics and realization mode of Internet TV industry chain, and tries to construct the basic form of Internet TV industry chain. This paper analyzes the differences between it and the traditional industrial chain. Through the analysis of the current market state of Internet TV, this paper summarizes and combs the nature and market share of each node enterprise, and constructs the model of Internet TV network industrial chain. Secondly, based on the development process and present situation of Internet TV, this paper analyzes the current industrial characteristics and existing problems of Internet TV industry, which is the basis and premise of the necessity and feasibility of industrial chain integration. Through the analysis of the industrial chain, it is concluded that there are some problems in the industrial chain, such as the dispersion of the nodes of the industrial chain, the uneven development of the industrial chain, the imperfect policy system and so on. Finally, according to the relevant theories, this paper puts forward the integration measures of Internet TV industry chain. Based on the analysis of the modularization system of China's Internet television industry, and combined with the form of the network industrial chain, this paper puts forward the measures for the integration of China's Internet television industrial chain under the modular system, and from the industrial chain, From the perspective of knowledge chain and value chain, the industrial chain is integrated in order to promote industrial development and improve industrial efficiency. Taking Letv and Alibaba as comparative cases, the basic conclusions put forward by the Institute are tested.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G229.2
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