云制造模式下供应链节点企业的行为研究

发布时间：2018-02-12 15:27

本文关键词： 云制造平台经济协调博弈 Stackelberg博弈　出处：《天津大学》2016年硕士论文　论文类型：学位论文

【摘要】：互联网的发展带来传统商业贸易的变革,电子商务的崛起一方面给传统行业带来冲击,另一方面改变着零售行业的供求关系。类似的,在制造业,云制造和工业4.0的提出也让传统制造业的生产运作方式有了很大改观。物联网技术的落实和网络化制造模式的提出,一方面提高了企业对供应链的管理能力和监控力,一方面降低成本并改变了供应商和客户的原有关系。面对云制造这种制造资源联网和共享的制造模式,企业之间的交易关系和决策将变得更加复杂。因此,本文将从经济学的角度对云制造模式下的企业行为和决策进行研究,并为平台的有效运行提出建议。本文一方面研究了企业加入云制造平台的门槛问题。在云制造平台上,企业之间高度互联,通过对平台经济的特点进行分析,可知,平台企业的行为也具有网络外部性。因此,文章首先从企业社会网络的角度出发,研究企业加入云制造平台的门槛问题。在研究中,主要考虑企业所在的供应链的伙伴数量对企业加入云平台的影响。另一方面,本文对企业加入云制造平台后剩余能力共享问题进行了研究。由于平台上企业得以进行剩余制造能力共享,部分产品可替代的企业间原本的竞争关系在云制造模式下可能出现合作与竞争并存。如此一来,企业和供应链的总收益会发生变化。文章后半部分就企业加入云制造平台进行资源共享过程中发生的变化进行分析,为了便于讨论,将平台上共享的企业分成制造能力剩余和不足的两类企业,通过建立有剩余资源一方主导的Stackelberg博弈模型,计算加入平台与不加入平台共享时企业的收益变化。通过研究,发现企业加入平台的门槛,不仅与加入平台后的收益及加入平台的成本相关,还与企业自身所在的供应网络中伙伴的数量相关;研究结果还发现,云平台共享确实可以起到供应链利润优化的作用,且云制造平台对资源配置的优化对于不同的行业市场有不同的改善效果。在方法上,本文主要通过对云制造模式下企业行为的定性分析,运用协调博弈和平台经济学、微观经济学的知识,研究企业在做平台参与决策以及合作决策中会遇到的问题以及云制造环境下企业决策和收益的变化。为云制造平台的实际运行,提供改善方向,使平台在制造资源剩余能力共享上更好的为企业服务。
[Abstract]:The development of the Internet has brought about the transformation of traditional commerce and trade. The rise of electronic commerce, on the one hand, has impacted the traditional industry, on the other hand, it has changed the relationship between supply and demand in the retail industry. Similarly, in the manufacturing industry, The introduction of cloud manufacturing and industry 4.0 has also greatly changed the production and operation mode of traditional manufacturing industries. The implementation of Internet of things technology and the introduction of networked manufacturing mode have, on the one hand, enhanced enterprises' ability to manage and monitor supply chains. On the one hand, reducing costs and changing the original relationship between suppliers and customers. Facing the manufacturing model of manufacturing resources networking and sharing, the transaction relationship and decision-making between enterprises will become more complicated. In this paper, the behavior and decision of enterprises in cloud manufacturing mode are studied from the point of view of economics, and some suggestions are put forward for the effective operation of the platform. On the one hand, this paper studies the threshold for enterprises to join the cloud manufacturing platform. By analyzing the characteristics of platform economy, we can see that the behavior of platform enterprises also has network externalities. Therefore, the article starts from the angle of enterprise social network. This paper studies the threshold for enterprises to join cloud manufacturing platform. In the study, it mainly considers the effect of the number of partners in the supply chain of the enterprise to join the cloud platform. On the other hand, In this paper, the problem of residual capability sharing after enterprises join the cloud manufacturing platform is studied. In cloud manufacturing mode, cooperation and competition may co-exist among some products that can replace the original competition relationship between enterprises. In this way, The second half of this paper analyzes the changes in the process of enterprises joining the cloud manufacturing platform to share resources, in order to facilitate the discussion, The enterprises shared on the platform are divided into two types of enterprises with surplus manufacturing capacity and insufficient manufacturing capacity. By establishing a Stackelberg game model with surplus resources dominated by one side, the income changes of the enterprises joining the platform and not joining the platform are calculated. It is found that the threshold of joining the platform is not only related to the income and the cost of joining the platform, but also to the number of partners in the supply network in which the enterprise is located. Cloud platform sharing does play a role in optimizing the profit of the supply chain, and the optimization of resource allocation by cloud manufacturing platform has different effects on different industry markets. This paper mainly through the qualitative analysis of the enterprise behavior under the cloud manufacturing mode, using the knowledge of coordination game, platform economics, microeconomics, This paper studies the problems that enterprises will encounter in making platform decision and cooperative decision, and the change of enterprise decision and profit in cloud manufacturing environment. It provides the improvement direction for the actual operation of cloud manufacturing platform. Make the platform in the manufacturing resource surplus ability sharing better for the enterprise service.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F274;F49

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