移动电子商务对我国消费的影响

发布时间：2018-02-25 10:25

本文关键词： 移动电子商务电子商务消费市场　出处：《华南理工大学》2016年硕士论文　论文类型：学位论文

【摘要】：自改革开放以来我国经济一直保持高速增长,但近年来拉动经济增长的三驾马车中的投资、进出口对我国经济增长的贡献率逐年下降,我国经济增长进入新常态。为确保我国经济保持中高速的增长,唯有大力发展内需消费,使消费成为我国经济增长的主要动力。同时随着房地产市场繁荣景气,传统商业的交易成本居高不下,移动电子商务得到了快速发展。移动电子商务把全国所有的企业和居民都纳入同一个市场中。使商品交易成为竞争更加激烈的市场。根据供给需求曲线,需求曲线不变,由于企业端的成本降低,供给曲线会向右移动,在一个交易量更高、价格更低的位置达到均衡,提高了社会福利。尽管有不同的电子商务交易平台,但是对于企业和消费者来说,使用成本基本一样。移动电子商务使企业可以直接参与零售终端市场,改变了传统的经销层级,提高了企业商品周转率,降低了投资成本,提高了投资回报率。同时,为消费者提供了更加实惠的购物机会、优质的商品质量和便捷的交易,提高了消费者的消费倾向,促进了我国消费的增长。本文通过收集我国社会消费品零售总额和我国移动互联网市场规模的季度数据,进行平稳性分析和格兰杰因果检验,实证分析移动互联网市场规模是我国社会消费品零售总额的单向格兰杰因果关系。而格兰杰理论说明移动电子商务市场规模对我国消费品零售总额有一定的影响。说明随着移动互联网的发展,移动电子商务促进我国消费的增长。
[Abstract]:Since the reform and opening up of China's economy has maintained rapid growth, but in recent years to promote economic growth in the three carriages in the investment, import and export of China's economic growth rate decreased year by year, China's economic growth in the new normal. In order to ensure that China's economy has maintained rapid growth, only to develop domestic consumption so, consumption has become a major driving force for China's economic growth. At the same time as the real estate market boom, the high transaction costs of traditional business, mobile e-commerce has been the rapid development of mobile e-commerce. The enterprises and residents across the country in the same market. The commodity trading has become more competitive in the market. According to the the supply and demand curve, demand curve unchanged, due to the business side of the cost is reduced, the supply curve will move to the right, in a higher trading volume, lower prices to balance, improve The social welfare. Despite the different e-commerce trading platform, but for businesses and consumers, the use cost is basically the same. Mobile e-commerce enterprises can directly participate in the retail market, has changed the traditional distribution level, improve the enterprise commodity turnover rate, reduce the cost, improve the rate of return on investment. At the same time. Provide more affordable shopping opportunities for consumers, high-quality product quality and convenient transaction, improve the consumers' propensity to consume, promote China's consumption growth. Through the collection of China's total retail sales of social consumer goods and the market scale of China's mobile Internet quarterly data, stationarity analysis and Grainger causality test the empirical analysis, the mobile Internet market scale is China's total retail sales of social consumer goods one-way causal relationship between Grainger and Grainger theory of mobile electronic business The size of the market has a certain impact on the total retail sales of China's consumer goods. As the development of mobile Internet, mobile e-commerce promotes the growth of consumption in China.

【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F724.6;F126.1

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