零售百货企业商业模式要素组合创新——扎根理论方法的应用

发布时间：2018-03-16 01:31

本文选题：零售百货企业　切入点：商业模式　出处：《商业经济研究》2016年13期 　论文类型：期刊论文

【摘要】：随着经济与信息技术的快速发展,电子商务已作为普遍的商业模式进入各个行业,这样的变革加速了对企业商业模式创新的研究,尤其是对于受到电子商务冲击的零售百货企业而言,需即刻开展企业商业模式要素的组合创新研究。对于新时代企业的管理,高层管理者开始越来越重视商业模式要素组合的创新,但是目前该行业企业的商业模式尚缺乏较为具体的理论指导。本文创新性地尝试运用扎根理论的研究方法,以北京新光天地和加拿大西埃德蒙顿购物中心这两家企业为代表,通过对其历史资料的分析,探索其商业模式,并总结出两家大型购物中心比较成熟的商业模式。同时通过这两家企业对扎根理论的运用及分析,总结出零售百货企业商业模式要素组合的标准。百货企业可以根据这些标准,建立相应的商业模型,克服自身缺陷,在激烈的商业竞争中立于不败之地。
[Abstract]:With the rapid development of economy and information technology, electronic commerce has entered various industries as a universal business model. Such a change has accelerated the research on the innovation of enterprise business model. Especially for retail department stores which are impacted by electronic commerce, it is necessary to carry out research on the combination and innovation of business model elements immediately. The senior managers begin to pay more and more attention to the innovation of the combination of business model elements, but at present, the business model of the enterprise in this industry is still lack of specific theoretical guidance. Taking Xinguang Tiandi in Beijing and West Edmonton Shopping Center in Canada as the representatives, through the analysis of its historical data, it explores its business model. At the same time, through the application and analysis of the rooted theory of these two enterprises, the paper summarizes the criteria for the combination of the elements of the business model of the retail department stores. According to these standards, the department store enterprises can use these standards. Establish the corresponding business model, overcome its own defects, in the fierce business competition in an invincible position.
【作者单位】：武昌职业学院;
【分类号】：F724.2

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