知识型服务企业服务创新战略选择研究

发布时间：2018-03-03 20:20

本文选题：知识型服务企业　切入点：服务创新战略　出处：《广西大学》2012年硕士论文　论文类型：学位论文

【摘要】：创新是企业生存发展的重要途径,也是企业保持持续竞争力的核心力量,在与技术密切相关的制造业,创新的重要性已经得到了普遍认可,但创新对服务业的推动作用也不容忽视。进入21世纪以来,全球的知识型服务业在知识高速传播的时代背景下,得到了突飞猛进的发展,新的服务形式不断推出,服务产品种类日新月异,知识型服务业的产值在国民经济收入中的比重也越来越大,知识型服务业已成为经济发展中的重要产业。在知识型服务企业保持强劲发展势头的背后,服务创新是其提升竞争力的关键性手段。在知识经济的背景下,服务创新在知识型服务企业经营管理中的地位上升到了战略高度,服务创新战略统领着企业服务创新活动的开展,实施创新战略是知识型服务企业赢得竞争优势不可或缺的途径。本文研究的基本内容是知识型服务企业的服务创新战略的选择,从知识型服务企业的内涵及其服务特征出发,结合知识型服务企业服务创新的驱动力和服务创新战略的内涵,对知识型服务企业实施服务创新战略的类型进行了分析；接着对知识型服务企业服务创新战略的选择问题进行分析和探讨,从外部创新环境要素和内部创服务新能力要素两个角度构建适合知识型服务企业的服务创新战略选择模型,针对模型不同空间中企业的资源和能力情况,提出各空间企业可选择的战略模式；结合知识型服务企业的服务特点和创新方式,通过列举实例详细说明了三大服务创新战略的具体表现形式；最后以商业银行为例,对其服务创新战略的选择进行了实证分析。
[Abstract]:Innovation is not only an important way for enterprises to survive and develop, but also a core force for enterprises to maintain sustainable competitiveness. The importance of innovation has been generally recognized in the manufacturing industry, which is closely related to technology. However, the role of innovation in promoting the service industry should not be ignored. Since 21th century, the global knowledge-based service industry has developed rapidly under the background of the rapid spread of knowledge, and new service forms have been launched constantly. The types of service products are changing with each passing day, and the output value of knowledge-based service industry is becoming more and more important in the national economic income. The knowledge-based service industry has become an important industry in economic development. Service innovation is the key to enhance competitiveness. Under the background of knowledge economy, the position of service innovation in the operation and management of knowledge-based service enterprises has risen to a strategic height, and the strategy of service innovation dominates the development of enterprise service innovation activities. The implementation of innovation strategy is an indispensable way for knowledge-based service enterprises to win competitive advantages. The basic content of this paper is the choice of service innovation strategy of knowledge-based service enterprises. From the connotation and service characteristics of knowledge-based service enterprises, the paper combines the driving force of service innovation and the connotation of service innovation strategy of knowledge-based service enterprises. This paper analyzes the types of service innovation strategy for knowledge-based service enterprises, and then analyzes and discusses the choice of service innovation strategy for knowledge-based service enterprises. From the external innovation environment element and the internal service new ability factor two angle constructs the service innovation strategy choice model suitable for the knowledge service enterprise, aiming at the enterprise resources and the ability situation in the different space of the model. Put forward the strategic mode that each space enterprise can choose, combine the service characteristic and innovation way of the knowledge type service enterprise, through enumerate examples to explain the concrete manifestation form of the three big service innovation strategy in detail; finally take the commercial bank as an example, take the commercial bank as an example, The choice of service innovation strategy is analyzed empirically.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F719

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