跨地域扩张对我国服务业企业绩效的影响研究

发布时间：2018-04-13 20:47

本文选题：服务业 + 跨地域扩张　；参考：《哈尔滨工业大学》2012年硕士论文

【摘要】：当前，，在国家政策的支持和全球经济一体化进程加快的背景下，我国服务业的发展面临了新的机遇与挑战。跨地域扩张已经成为服务业公司实现长足发展的重要战略之一。因此，对于服务业的跨地域扩张对企业绩效的影响研究显得尤为重要。本文在对企业扩张理论与资源基础理论进行回顾的基础上，构建了跨地域扩张对企业绩效的影响的模型，将跨地域扩张作为自变量，企业绩效作为因变量，企业的上市年限、规模和资产负债率作为控制变量。将跨地域扩张按照地域的不同划分为跨省扩张和跨国扩张两种扩张方式，进而分别通过程度和范围两个维度进行衡量。将企业的绩效通过企业的盈利能力和成长能力两个角度来衡量，其中利用会计指标总资产收益率（ROA），总资产收益率（ROE），每股收益（EPS）来衡量盈利能力，企业的成长能力通过营业利润增长率来衡量。本研究通过实证分析，验证了跨地域扩张对企业绩效的影响，并且将跨国和跨省两种扩张方式进行了对比分析，提出了跨国扩张程度与范围越大，都更加有利于企业盈利能力的获得，而跨省扩张程度与服务业企业的盈利能力具有显著的负向关系，跨省扩张范围对盈利能力无显著的影响。同时，跨国扩张对服务业企业的成长能力的影响作用要远远高于跨省扩张。因此，在当前的形势下，中国服务业企业应该在积累一定实力后，选择跨国扩张的方式，更有利于企业绩效的提高。根据实证分析的结果，本文从进行跨地域扩张的企业的内外部提出了策略和建议。包括：准确定位，把握好跨地域扩张的规模和节奏，根据扩张所到省份或国家的市场的外部环境，及时调整发展战略。正视企业自身，选择正确的跨地域扩张方式，重视企业素质的提高，建立核心竞争能力等。
[Abstract]:At present, with the support of national policies and the acceleration of the process of global economic integration, the development of China's service industry is facing new opportunities and challenges.Cross-regional expansion has become one of the important strategies for service companies to achieve rapid development.Therefore, it is particularly important to study the impact of cross-regional expansion of service industry on enterprise performance.On the basis of reviewing the theory of enterprise expansion and the theory of resource base, this paper constructs a model of the influence of cross-regional expansion on enterprise performance. The paper takes cross-regional expansion as independent variable, enterprise performance as dependent variable, and the listed years of enterprise.Scale and ratio of assets and liabilities as control variables.Trans-regional expansion is divided into cross-provincial expansion and transnational expansion according to regional differences, and then measured by the degree and scope of the two dimensions.The performance of an enterprise is measured from two angles: profitability and growth ability, in which profitability is measured by accounting indicators, such as total return on assets (ROAA), total return on assets (ROEO), earnings per share (EPSs), and earnings per share (EPS).The growth ability of an enterprise is measured by the growth rate of operating profit.Through the empirical analysis, this study verifies the impact of cross-regional expansion on enterprise performance, and compares the two expansion modes of transnational and inter-provincial, and points out that the greater the degree and scope of transnational expansion, the greater the degree and scope of transnational expansion.The degree of cross-provincial expansion has a significant negative relationship with the profitability of service enterprises, but the scope of cross-provincial expansion has no significant effect on profitability.At the same time, the influence of transnational expansion on the growth ability of service enterprises is much higher than that of inter-provincial expansion.Therefore, under the current situation, Chinese service enterprises should choose the way of transnational expansion after accumulating certain strength, which is more conducive to the improvement of enterprise performance.According to the results of empirical analysis, this paper puts forward the strategies and suggestions from the internal and external of cross-regional expansion enterprises.Including: accurate positioning, grasp the scale and rhythm of cross-regional expansion, according to the expansion of provinces or countries to the external market environment, timely adjustment of development strategy.Face up to the enterprise itself, choose the correct way of cross-regional expansion, attach importance to the improvement of enterprise quality, and establish the core competitive ability.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F279.23;F719

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