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重庆主城区星级饭店空间分布研究

发布时间:2018-04-14 22:34

  本文选题:重庆主城区 + 星级饭店 ; 参考:《重庆师范大学》2014年硕士论文


【摘要】:随着旅游业的快速发展,我国旅游饭店业的产业规模迅速扩大,产业素质不断提升,产业影响力不断增强。但在发展过程中也面临一些新问题,需要引起全行业的高度重视和关注。包括饭店投入不断增加,饭店经营效益逐步下降;高星级饭店数量快速增长.低星级饭店数量增长速度下降;高度关注国际品牌,国内品牌不受重视;产业蓬勃发展,员工薪酬竞争力下降;宾客要求不断提升,饭店服务质量下降等问题。重庆市旅游饭店业的发展同样面临类似的问题,重庆主城区星级饭店空间分布研究对这些问题的解决有一定的现实意义,将有利于重庆市旅游饭店的持续健康发展。 本研究以重庆主城区星级饭店空间分布为研究内容,运用空间统计分析方法、缓冲区分析方法、相关性分析方法等,从小尺度的城市尺度对重庆主城区星级饭店空间分布进行了研究。首先分析了重庆市星级饭店的发展阶段,进一步分析了重庆主城区星级饭店空间分布的演变;然后分析了重庆主城区星级饭店空间分布的特征,,以及星级饭店空间分布的影响因素;最后结合重庆主城区星级饭店客房出租率和客房价格,分析了星级饭店空间分布优化的方案。 研究主要结论: (1)重庆主城区星级饭店空间分布的演变经历了以下几个阶段:1997年的分散分布;聚集机制的形成,单中心分布的产生(1998年——1999年);聚集机制的加强,多中心分布的产生(1999年——2007年);扩散机制的形成,聚集中心的减少和轴状分布的产生(2008年——2013年)。 (2)从整体星级饭店的分布特征看,重庆主城区星级饭店空间分布有以下特征:“Y字型”的空间分布;“多中心聚集”的空间分布;“波浪式衰减”的空间分布。从各星级饭店的分布特征看,重庆主城区各星级饭店的聚集程度不同,聚集方向也不同。 (3)重庆主城区星级饭店分布表现出明显的交通趋向性;表现出一定的商业趋向性;表现出明显的景区趋向性。另外,重庆主城区星级饭店更多的分布在三级及以上的地价区域,对高地价的排斥不是太明显。 (5)重庆主城区星级饭店发展存在的问题。星级饭店整体增长缓慢,市场占有率不断减少;低星级饭店正在被“挤出”市场;高星级饭店过度增长,业绩大幅下滑;地域结构不均衡导致供求矛盾的产生。 (6)重庆主城区星级饭店空间分布优化措施。培养发展中心和发展轴,发展中心包括万豪酒店周边区域、希尔顿酒店周边区域、丽苑大酒店周边区域和南方君临酒店周边区域,这是4个发展中心;发展轴包括机场高速公路沿线和长江沿线,这是2条发展轴。另外就是优化地域结构和优化等级结构。
[Abstract]:With the rapid development of tourism industry, the industry scale of hotel industry in our country is expanding rapidly, the quality of industry is improving and the influence of industry is increasing.But in the process of development, it also faces some new problems, which need the attention and attention of the whole industry.Including increasing hotel investment, hotel operating efficiency gradually decline; high-star hotel number of rapid growth.The number of low-star hotels has declined; the international brands have been paid close attention to, the domestic brands have not been taken seriously; the industry is booming, the employees' compensation competitiveness has declined, the requirements of the guests have been improved and the service quality of the hotels has declined.The development of tourism hotel industry in Chongqing also faces similar problems. The study on the spatial distribution of star hotels in Chongqing's main urban area has certain practical significance to solve these problems, which will be conducive to the sustainable and healthy development of tourism hotels in Chongqing.In this study, the spatial distribution of star hotels in the main urban area of Chongqing is taken as the research content, and the methods of spatial statistical analysis, buffer analysis and correlation analysis are used.The spatial distribution of star-rated hotels in Chongqing's main urban area is studied on a small scale.This paper first analyzes the development stage of the star-rated hotels in Chongqing, and further analyzes the evolution of the spatial distribution of the star-rated hotels in the main urban area of Chongqing, and then analyzes the spatial distribution characteristics of the star-rated hotels in the main urban area of Chongqing.Finally, combined with the occupancy rate and room price of star hotels in Chongqing, the optimization scheme of space distribution of star hotels is analyzed.The main conclusions of the study are:1) the evolution of the spatial distribution of star-rated hotels in Chongqing's main urban area has undergone the following stages: the decentralized distribution in 1997, the formation of the aggregation mechanism, the formation of the single-center distribution (1998-1999), the strengthening of the clustering mechanism,Generation of polycentric distribution (1999-2007); formation of diffusion mechanism, reduction of aggregation centers and generation of axial distribution (2008-2013).(2) from the distribution characteristics of the whole star hotels, the spatial distribution of the star hotels in Chongqing's main urban area has the following characteristics: the space distribution of "Y", the spatial distribution of "multi-center gathering" and the spatial distribution of "wave attenuation".According to the distribution characteristics of each star hotel, the gathering degree and direction of each star hotel in Chongqing main urban area are different.3) the distribution of star hotels in the main urban area of Chongqing shows obvious traffic tendency, certain commercial tendency and obvious scenic spot tendency.In addition, the star-rated hotels in the main urban area of Chongqing are more distributed in the third grade and above land price area, so the rejection of high land price is not too obvious.5) problems existing in the development of star-rated hotels in Chongqing's main urban area.The overall growth of star hotel is slow, the market share is decreasing; the low star hotel is being squeezed out of the market; the high star hotel is growing excessively, and the achievement is falling by a large margin; the imbalance of regional structure leads to the contradiction between supply and demand.6) Optimization measures of space distribution of star hotels in Chongqing main urban area.The development center includes the surrounding area of Marriott Hotel, the surrounding area of Hilton Hotel, the surrounding area of Liyuan Hotel and the surrounding area of South Junlin Hotel, which are four development centers.Development axis including the airport along the highway and along the Yangtze River, this is two development axes.The other is to optimize the regional structure and optimize the hierarchy structure.
【学位授予单位】:重庆师范大学
【学位级别】:硕士
【学位授予年份】:2014
【分类号】:F719;F592

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