从kawaii文化到萌经济

发布时间：2018-06-01 17:52

本文选题：萌经济 + kawaii　；参考：《当代文坛》2012年06期

【摘要】："萌"作为一个文化流行词已经被人熟知,而它的经济价值、市场能量也开始进入文化经济研究者的视野。据日本学者统计,仅日本国内,"萌"市场的规模已经达到了888亿日元,并进而可以形成近万亿日元的市场规模,面对这样一个具有如此潜力的文化市场,如何认识,如何利用,并进而形成所谓的"萌经济",自然有深入研究的必要性。"萌"来源于日本文化中独特的"可爱文化",进而又有了相当的超越,无论从文化的经济转化方面,还是从工具、器物美学的重新定位方面,都显示出一种迥异于传统的新特征,文章就是以此为研究对象,探讨一种文化的生成及经济的推动力。
[Abstract]:As a cultural popular word, "Meng" has been well known, and its economic value and market energy have also begun to enter the perspective of cultural and economic researchers. According to the statistics of Japanese scholars, in Japan alone, the scale of the "Meng" market has reached 88.8 billion yen, and then it can form a market scale of nearly trillion yen. In the face of such a cultural market with such potential, how to understand and how to use it? And then form the so-called "cute economy," there is naturally a need for in-depth research. " "Meng" originates from the unique "lovely culture" in Japanese culture, and then has a considerable transcendence. In terms of economic transformation of culture, as well as the re-orientation of the aesthetics of implements and objects, it shows a new feature that is completely different from the traditional one. This article is the object of study to explore the formation of a culture and the driving force of the economy.
【作者单位】：同济大学人文学院;
【分类号】：G112;F719

【共引文献】