基于网络组织的新服务开发激励策略研究

发布时间：2019-04-18 13:43

【摘要】：无论是发达国家还是发展中国家，服务业在其经济增长和就业中所起到的积极作用都毋庸置疑。由于技术的快速发展、顾客需求的快速变化以及激烈的竞争，当今服务型企业开发的服务产品面临着极短的生命周期，服务型企业的生存和发展越来越依赖于自身快速成功的开发新服务的能力。当今，世界经济正变得更具服务导向，很多企业认识到必须在新服务的提供能力上战胜竞争对手，才能更好的立足，新服务开发正日趋成为服务型产业甚至非服务型产业的企业战略的一个关键点。由于服务本身具有无形性、异质性、不可分离性和易逝性，致使服务产品呈现出生命周期短、易被竞争对手模仿等特点。这使得新服务开发有别于产品和技术创新，其对外部环境要素的依赖性更为明显和突出。可见，，与制造型企业进行新产品开发不同的是，服务企业施行新服务开发需要综合考虑各个参与到服务过程中的主体。多主体的参与大大增加了新服务开发的管理难度，为防止新服务开发中出现机会主义行为以及更好地实现新服务开发效益，新服务开发的激励研究必不可少。因为新服务开发和网络组织都具有多主体、共同利益、集体协作、以信息通信技术为支撑等特点，所以网络组织研究的相关理论可以给新服务开发的研究提供有力的支持。本文围绕网络组织的内涵分析了新服务开发和网络组织的契合性，为利用网络组织研究新服务开发提供了依据。通过对新服务开发中企业与其他外部主体的关系特征研究，构建出新服务开发协同网络，并分析了其特点。紧接着，论文基于委托-代理理论建立起定量化的激励模型；通过分析，针对新服务开发企业给出了几条激励建议；同时还讨论了新服务开发中的信息共享策略与利润分配策略，本文将这两个策略作为激励策略的辅助机制，以期使激励策略收到更好的效果。本文利用MATLAB 7.0对激励模型进行了仿真验证，验证结果基本符合激励模型的初步分析结果，另外在仿真结果基础上提出了更具建设性的激励建议。最后，讨论了本篇论文写作的不足之处并对未来的研究提出了自己的看法。通过以上分析，得出了本文的两块结论。一是提出和建立了新服务开发网络，一是从外部环境因素、网络自身因素、外部主体因素给出了详细的激励策略。
[Abstract]:There is no doubt that services play an active role in economic growth and employment in both developed and developing countries. Due to the rapid development of technology, the rapid change of customer demand and the fierce competition, the service products developed by service enterprises today are facing a very short life cycle. The survival and development of service-oriented enterprises depend more and more on their ability to develop new services rapidly and successfully. Today, the world economy is becoming more service-oriented, and many enterprises realize that they must overcome their competitors in the ability to deliver new services in order to be better established. New service development is becoming a key point of the enterprise strategy of service-oriented industry and even non-service-oriented industry. Because of the invisibility, heterogeneity, inseparability and perishable nature of the service itself, the service product has the characteristics of short life cycle and easy to be imitated by the competitors. This makes new service development different from product and technology innovation, and its dependence on external environmental elements is more obvious and prominent. It can be seen that, different from manufacturing enterprises to carry out new product development, the implementation of new service development in service enterprises needs to comprehensively consider the main body involved in the service process. The multi-agent participation greatly increases the management difficulty of the new service development. In order to prevent opportunistic behavior in the new service development and realize the benefit of the new service development, the incentive research of the new service development is necessary. Because new service development and network organization have the characteristics of multi-agent, common benefit, collective cooperation, and supported by information and communication technology, the relevant theories of network organization research can provide powerful support for the research of new service development. This paper analyzes the concordance of new service development and network organization around the connotation of network organization, which provides a basis for the research of new service development by network organization. By studying the relationship between enterprises and other external agents in the development of new services, a collaborative network of new service development is constructed, and its characteristics are analyzed. Then, based on the principal-agent theory, the paper sets up a quantitative incentive model, and through the analysis, gives several incentive suggestions for the new service development enterprises. At the same time, the information sharing strategy and profit allocation strategy in the development of new service are also discussed. In this paper, the two strategies are used as the auxiliary mechanism of incentive strategy, in order to make the incentive strategy get better effect. In this paper, MATLAB 7.0 is used to simulate and verify the excitation model, and the results are basically in line with the preliminary analysis results of the excitation model. On the basis of the simulation results, more constructive incentive suggestions are put forward. Finally, this paper discusses the shortcomings of this paper writing and puts forward their own views on the future research. Through the above analysis, two conclusions are drawn in this paper. First, a new service development network is proposed and established. First, detailed incentive strategies are given from external environmental factors, network self-factors and external subject factors.
【学位授予单位】：杭州电子科技大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F224;F719

【参考文献】