九社绿色餐饮公司项目质量管理研究

发布时间：2018-04-04 00:38

本文选题：绿色餐饮　切入点：项目实施　出处：《吉林大学》2017年硕士论文

【摘要】：中国的餐饮行业在经济和社会的不断发展进步中经历了大变革的几十年,不论是在行业领域、服务水平、管理质量还是行业效益贡献方面都有明显的进步。在餐饮行业迅速发展的过程中一直都作为我国第三产业中的传统服务性的行业,一直以来都保持着不断增长的发展态势。据相关的资料显示,我国现在有各种餐饮公司接近400多万家,总的年销售额达到了2万亿元人民币,这几年也持续保持着15%-17%的增长率。2015年,在统计中国的餐饮业零售额的过程中,达到了54892亿元,相比2014年,总零售额一共增长了30.5%,而且持续几年一直维持较高的的增长速度。并且随着中餐第一次加入奥运食谱,也使其加剧走向国际化。资料显示,截至到2016,中国的餐饮业零售额达到60000亿元。但是近年来,随着地沟油、添加剂、转基因技术等食品安全问题的出现,社会的关注度普遍提高,都市职业白领在健身、瑜伽、美容和医疗消费的同时,开始关注自己的"午餐"、"盒饭"问题,也更加注重餐饮的安全和健康,从而实现"健康、养生"的目标。随着消费者增加的营养保健、健康保健、健康安全等方面的需求,使得一些素食餐厅、绿色食品公司、素食餐厅迅速崛起,成为绿色食品的共同载体。大体上我国餐饮行业在管理、运营、发展等方面的特点主要有以下几点:(1)稳定的餐饮消费市场使各类餐饮企业有了较大的发展和增长优势。人们在可支配收入上的增加和日渐转变的消费理念,使得人们在餐饮方面的各种需求每年都在增长,即使是在在经济危机发生时也没有减弱。(2)餐饮企业不断扩大的规模以及餐饮企业集团化、多元化的趋势和步伐的加快。(3)我国的餐饮企业开始注重品牌的力量,健康、科学的饮食理念逐渐成为未来餐饮发展的新趋势。随着人们对养身、保健等的关注度上升,绿色餐饮也越来越成为餐饮消费时得首要选择,所以如果餐饮企业可以在此基础上准确把握顾客需求方面的变化,管理水平和服务质量高于普通餐饮公司,这些企业一定可以拥有更良好的客户反馈,吸引更多的新顾客,留住老顾客。本研究课题针对九社绿色餐饮项目在创建初期阶段的质量管理研究,寻找一套匹配公司发展的管理方法,然后按照这一方法对项目的实际管理进行指导。分析当前绿色餐饮市场的情况,掌握目前绿色餐饮行业的发展前景及发展潮流,深入透析顾客需求,对项目的未来发展具有重要的理论意义和现实意义。通过对九社绿色餐饮项目过程进行详细阐述,识别餐饮项目初创阶段的组织运营及质量管理问题,做好细节工作。本文研究结合理论与实践,对绿色餐饮企业来说具有很大的实用价值,希望能为同类企业的发展和管理提供有益的启示和借鉴。由于这种原因,我们对九社绿色餐饮项目在初创阶段进行深入的研究,为类似项目提供管理借鉴,顺应时代发展。
[Abstract]:The catering industry in China has experienced great changes in the continuous development and progress of economy and society, both in the field of industry, service level, management quality and industry benefit contribution.In the process of rapid development of catering industry, it has always been the traditional service industry in the tertiary industry of our country, and has always maintained a growing trend of development.According to relevant data, there are now nearly 4 million catering companies in our country, with a total annual sales volume of 2 trillion yuan, and a growth rate of 15 to 17 percent over the past few years. In 2015,The total retail sales in China reached 5.4892 trillion yuan in the course of counting retail sales in China, a total increase of 30.5 percent over 2014, and has been growing at a relatively high rate for several years.And with Chinese food for the first time to join the Olympic recipe, it also intensified towards internationalization.Statistics show that by 2016, China's catering industry retail sales reached 6 trillion yuan.But in recent years, with the emergence of food safety issues such as gutter oil, additives, and genetically modified technology, social concern has generally increased. Urban white-collar workers are consuming fitness, yoga, beauty and medical care.Pay more attention to their lunch and lunch box, and pay more attention to the safety and health of the food and beverage, so as to achieve the goal of "health, health".With the increasing demand of consumers for nutrition, health care, health care and safety, some vegetarian restaurants, green food companies and vegetarian restaurants have become the common carrier of green food.In general, the characteristics of catering industry in management, operation and development are as follows: 1) the stable food and beverage consumption market makes all kinds of catering enterprises have great advantages in development and growth.The increase in disposable income and changing consumption concepts have led to a growing demand for food and beverage from year to year.Even when the economic crisis occurred, it did not weaken. 2) the growing scale of catering enterprises and the acceleration of the trend and pace of diversification of catering enterprises.) the catering enterprises in our country began to pay attention to the strength and health of the brand.The scientific diet idea gradually becomes the new trend of the future food and beverage development.As people pay more and more attention to personal care and health care, green food and beverage are increasingly becoming the first choice in food consumption. So if catering enterprises can accurately grasp the changes in customer demand on this basis,Management level and service quality are higher than ordinary catering companies, these enterprises can certainly have better customer feedback, attract more new customers, retain old customers.This research aims at the study of quality management of Jiushe Green Catering Project in the initial stage, looking for a set of management methods to match the development of the company, and then guiding the actual management of the project according to this method.It is of great theoretical and practical significance for the future development of the project to analyze the current situation of the green catering market, grasp the development prospects and trends of the green catering industry, and deeply analyze the customer demand.This paper expounds the process of Jiushe Green Catering Project in detail, identifies the problems of organization, operation and quality management in the initial stage of catering project, and does a good job of detail work.Combining theory with practice, this paper has great practical value for green catering enterprises, hoping to provide useful inspiration and reference for the development and management of similar enterprises.For this reason, we carry on the thorough research to the Jiushe Green Food and Beverage Project in the initial stage, provides the management reference for the similar project, conforms to the development of the times.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F719.3;F273.2

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