中国和巴基斯坦手机银行的采用：跨文化研究
发布时间：2023-03-12 04:33
手机的不断发展掀起了一场人与人之间沟通以及交易方式革命。它重新定义了沟通过程,并重新设计了服务提供方式。手机带来了无数的变化,影响着人们的生活以及商业环境。手机变得越来越复杂,它能提供越来越多功能并且变得小巧纤薄,它改变了全世界许多人的生活。手机银行是移动技术的最佳服务之一,现在这项业务在金融和商业环境中稳步发展并不断取得进步。之前的一些研究分析了用户使用手机银行的意图,但这些研究存在一些局限性。为了突破这些局限性,我做了本篇论文的研究,研究目前是在中国和巴基斯这两个亚洲文化国家之间进行的,主要研究用户对手机银行的接受程度。目前的研究基于两个著名的理论,技术接受模型(TAM)和霍夫斯泰德的文化维度理论(CDT)。技术接受模型(TAM)的研究扩展了社会影响因子,,并且在模型上增加了文化的影响。该研究假设感知的有用性、感知的易用性和社会影响显著影响个人在巴基斯坦和中国接受手机银行的意愿。该研究还假设文化影响了感知有用性、感知易用性,并且作用于与个人使用手机银行的意图。通过对两国数据的分析,对该模型进行了实证研究。整体样本数为570人,包括300人(52.63%)来自中国受访者和270人(4...
【文章页数】：118 页
【学位级别】：硕士
【文章目录】：
摘要
Abstract
Dedication
List of Abbreviations
Chapter 1 Introduction
1.1 Research Background and Significance
1.1.1 Research Background
1.1.2 Significance of the Study
1.2 Research Content
1.3 Research Method
1.4 Innovation and Research Contribution
1.5 What is Mobile Banking
1.6 Mobile Banking Trend in Pakistan
1.7 Mobile Banking Trend in China
Chapter 2 Literature Review
2.1 Mobile Banking Benefits to Public and Bankers
2.2 Mobile Banking Effect on the Economy
2.3 The Critical Success Factors for Mobile Banking
2.4 Previous Studies on Mobile Banking Adoption
2.5 The Role of Culture in Technology Adoption
Chapter 3 Theory and Hypotheses
3.1 Technology Acceptance Model
3.2 What is Culture
3.3 Hofstede's Cultural Dimensions Theory
3.4 Hypotheses Development
3.4.1 Perceived Usefulness
3.4.2 Perceived Ease of Use
3.4.3 Social Influence
3.4.4 Moderating Effect of Culture between PU, PEOU, and Intentions
3.4.5 Moderating Effect of Culture between SI and Intentions
Chapter 4 Research Methodology
4.1 Questioner Development
4.2 Data Collection
4.3 Reliability and Validity
4.4 Data Analysis
4.5 Ethical Consideration
4.6 The selection of China and Pakistan for the study
Chapter 5 Results and Discussion
5.1 Demographic Characteristic
5.2 Results
5.3 Discussion
Chapter 6 Conclusion and Recommendation
6.1 Conclusion
6.2 Implication of Study
6.2.1 Theoretical Contribution
6.2.2 Managerial Implication
6.3 Future Research
6.4 Chinese and Pakistani Government Role in M-banking Development
References
Appendix A1. English Questioner Survey
Appendix A2. Chinese Questioner Survey
Acknowledgement
List of Publications
本文编号：3760952
【文章页数】：118 页
【学位级别】：硕士
【文章目录】：
摘要
Abstract
Dedication
List of Abbreviations
Chapter 1 Introduction
1.1 Research Background and Significance
1.1.1 Research Background
1.1.2 Significance of the Study
1.2 Research Content
1.3 Research Method
1.4 Innovation and Research Contribution
1.5 What is Mobile Banking
1.6 Mobile Banking Trend in Pakistan
1.7 Mobile Banking Trend in China
Chapter 2 Literature Review
2.1 Mobile Banking Benefits to Public and Bankers
2.2 Mobile Banking Effect on the Economy
2.3 The Critical Success Factors for Mobile Banking
2.4 Previous Studies on Mobile Banking Adoption
2.5 The Role of Culture in Technology Adoption
Chapter 3 Theory and Hypotheses
3.1 Technology Acceptance Model
3.2 What is Culture
3.3 Hofstede's Cultural Dimensions Theory
3.4 Hypotheses Development
3.4.1 Perceived Usefulness
3.4.2 Perceived Ease of Use
3.4.3 Social Influence
3.4.4 Moderating Effect of Culture between PU, PEOU, and Intentions
3.4.5 Moderating Effect of Culture between SI and Intentions
Chapter 4 Research Methodology
4.1 Questioner Development
4.2 Data Collection
4.3 Reliability and Validity
4.4 Data Analysis
4.5 Ethical Consideration
4.6 The selection of China and Pakistan for the study
Chapter 5 Results and Discussion
5.1 Demographic Characteristic
5.2 Results
5.3 Discussion
Chapter 6 Conclusion and Recommendation
6.1 Conclusion
6.2 Implication of Study
6.2.1 Theoretical Contribution
6.2.2 Managerial Implication
6.3 Future Research
6.4 Chinese and Pakistani Government Role in M-banking Development
References
Appendix A1. English Questioner Survey
Appendix A2. Chinese Questioner Survey
Acknowledgement
List of Publications
本文编号：3760952
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