G商业银行“私人银行”新产品营销策略研究

发布时间：2018-06-18 19:40

本文选题：G分行 + 私人银行　；参考：《吉林大学》2017年硕士论文

【摘要】：根据当前金融业务的广泛发展,金融服务体系也随之发生变化。对于商业银行私人来说,需要不同种类的金融业务活动来加以提升,同时也需要具体的问题进行探讨,合理的加强网络金融机制的建设,更好的促进金融服务。在基本的私人银行新产品营销策略研究中,本文从市场化需求入手,进行创新,更好的促进新产品营销策略的发展。通过发展私人银行,能够在信息技术的更新中提供基本的成果,让新产品营销和网络服务得到不断的完善,同时也需要客户对相关业务进行查询,找到可以拓展业务的空间,正确的处理当前业务中存在的问题,进行G分行私人银行的新产品营销运转的可持续发展,并能够在激烈的竞争中,提高市场地位,让互联网业务的竞争机制有效性得到提升。发展G分行私人银行新产品营销业务已经成为G分行发展的必要条件,同时也成为G分行提升市场竞争力优势。这种方式可以与以往的金融平台联系起来,促进网络系统的发展,更好的利用网络银行的优势,将私人银行的可持续发展作为持续关注的主题。本文以G分行为研究对象,探讨G分行私人银行新产品营销业务发展为突破口,结合现阶段私人银行新产品营销发展趋势,制定私人银行业务发展的方案和措施,使G分行私人银行业务更好发展,这是应对互联网金融大趋势的需要,对保持行业领先地位有重要意义,同时也对执行总行“大零售”战略,发展私人银行业务有着重要意义。
[Abstract]:According to the current extensive development of financial business, the financial service system also changes. For private commercial banks, different kinds of financial business activities are needed to promote them. At the same time, specific problems should be discussed to strengthen the construction of network financial mechanism and to promote financial services better. In the basic private bank new product marketing strategy research, this article starts with the market demand, carries on the innovation, promotes the new product marketing strategy development better. Through the development of private banks, it can provide basic results in the update of information technology, so that new product marketing and network services can be continuously improved. At the same time, customers need to inquire about relevant business and find room to expand their business. To deal with the problems existing in the current business correctly, to carry out the sustainable development of the new product marketing operation of the private bank in G Branch, and to improve the market position in the fierce competition, and to enhance the effectiveness of the competition mechanism of the Internet business. The development of G branch private bank new product marketing business has become a necessary condition for G branch development, and also become G branch to enhance the competitive edge of the market. This approach can be linked with the previous financial platform, promote the development of network system, make better use of the advantages of network banking, and take the sustainable development of private banks as the subject of continuous concern. This article takes G branch as the research object, discusses the development of the new product marketing business of the private bank in G branch as a breakthrough, combining the development trend of the new product marketing of the private bank at the present stage, formulates the plan and the measure of the private bank business development. It is important for G Branch to develop its private banking business better, which is necessary to meet the needs of the trend of Internet finance, to maintain the leading position of the industry, to carry out the "big retail" strategy of the head office and to develop the private banking business at the same time.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F832.33;F274

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