南充市政府大旅游发展战略研究

发布时间：2018-01-13 23:33

本文关键词：南充市政府大旅游发展战略研究　出处：《电子科技大学》2012年硕士论文　论文类型：学位论文

【摘要】：旅游是人的一种文化活动和审美实践，是一种综合性的社会活动。人的旅游需求属于一种高层次的需求。旅游具有经济外壳和文化内涵的双重结构。旅游业是由旅游需求派生出来的一种经济现象，就构成而言，旅游业是一种综合性的经济体系，它具有协同性、关联性、外部性、区域性、敏感性和波动性等诸多特征，因此旅游业对经济、社会、生态等方面带来广泛而深刻的正面和负面双重影响，这必然要求地方政府对其实施有效管理，使其趋利避害，以促进其发展，满足人们旅游需求。“大旅游”观是基于系统论和可持续发展理论而形成的一种对旅游业的认识观。它以全面、协调、可持续发展的观点来认识旅游业发展。用“大旅游”观指导而制定和实施的旅游业发展战略，叫做大旅游发展战略。地方政府制定和实施大旅游发展战略来促进地方旅游业发展是地方政府的重要职能、是科学发展观的要求，是地方政府充分利用地方旅游资源促进地方经济社会全面、协调、可持续发展的必然选择。地方政府在制定大旅游发展战略时应该明确自身地位关系及职能目标，明确旅游业的本身规律和当地旅游业现实状况，明确旅游业发展的内外部环境，找准问题，分析其原因，并利用大旅游观作指导，结合问题的解决和目标的实现，制定和实施能有效促进当地旅游业发展的大旅游发展战略，，从而更好地促进当地旅游经济发展，实现经济、社会、生态三方面综合“大效益”。本文从旅游业、地方政府、大旅游发展战略的概念界定及基本理论陈述出发，试图说明大旅游发展战略是什么。接着从大旅游发展战略体现地方政府职能、大旅游发展战略与科学发展观相切合、大旅游发展战略是旅游发展本身要求这三方面来论述地方政府采用大旅游发展战略的必然性，即为什么地方政府要采用大旅游发展战略来发展地方旅游业。最后在考察南充市旅游业发展基础、比较优势、发展环境、及现有成效的基础上，分析其现存的问题及原因，并根据南充市旅游业发展实际，用大旅游发展观作指导，提出南充市政府的大旅游发展战略对策。
[Abstract]:Tourism is a kind of cultural activity and aesthetic practice. Tourism is a comprehensive social activity. Human tourism demand belongs to a high level of demand. Tourism has a dual structure of economic shell and cultural connotation. Tourism is an economic phenomenon derived from tourism demand. As far as constitution is concerned, tourism is a comprehensive economic system, which has many characteristics, such as synergy, relevance, externality, region, sensitivity and volatility, so tourism is of great importance to economy and society. Ecological and other aspects bring a wide and profound positive and negative effects, which will inevitably require local governments to implement effective management, so as to promote its development. To meet the needs of people's tourism, the concept of "big tourism" is based on the system theory and the theory of sustainable development to form a concept of understanding of tourism, it is comprehensive, coordinated. To understand tourism development from the viewpoint of sustainable development, and to formulate and implement tourism development strategy under the guidance of "big tourism" view. The local government makes and implements the big tourism development strategy to promote the local tourism development is the important function of the local government, is the request of the scientific development view. Local governments make full use of local tourism resources to promote local economic and social integration and coordination. The local government should make clear its own status relation and function target, make clear the law of tourism itself and the reality of local tourism when formulating the strategy of big tourism development. Make clear the internal and external environment of tourism development, find out the right problems, analyze the reasons, and use the concept of big tourism as the guidance, combined with the solution of the problem and the realization of the goal. To formulate and implement the strategy of promoting the development of local tourism, so as to promote the development of local tourism economy and realize the comprehensive "great benefit" in three aspects: economy, society and ecology. Starting from the definition of tourism, local government and the basic theory of tourism development strategy, this paper tries to explain what the big tourism development strategy is, and then reflects the function of local government from the big tourism development strategy. The great tourism development strategy is in line with the scientific development view. The big tourism development strategy is the necessity of the local government to adopt the big tourism development strategy from the three aspects of the tourism development itself. That is, what local government should adopt the big tourism development strategy to develop local tourism. Finally, on the basis of investigating the basis, comparative advantage, development environment and existing results of Nanchong tourism development. This paper analyzes its existing problems and causes, and according to the actual development of tourism in Nanchong City, with the guidance of the concept of great tourism development, puts forward the strategic countermeasures of the government of Nanchong city for the development of large tourism.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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