资溪九龙湖旅游度假项目市场定位分析和经济评价研究

发布时间：2018-01-15 00:13

本文关键词：资溪九龙湖旅游度假项目市场定位分析和经济评价研究　出处：《浙江大学》2013年硕士论文　论文类型：学位论文

【摘要】：旅游度假项目具有投资额特别大,而且项目开发的周期特别长,风险因素多,然而一旦项目成功,其收益期也很长等诸多特点,一个旅游度假项目开发是否成功的关键在于决策的正确性,而决策的正确与否关键在于项目市场定位分析和经济评价的结果。任何一个项目决策的依据都需要根据项目市场定位分析理论和经济评价理论对开发项目进行科学的分析与预测。因此,对于旅游度假开发项目这种高投资高风险特别明显的项目来说,市场定位分析和经济评价就显得尤为重要,采取科学的项目市场定位分析和经济评价的方法,降低投资风险,避免投资决策失败,是该类旅游度假项目开发过程中的重中之重。江西九龙湖旅游度假区位于江西省抚州市资溪县,离县政府办公所在地2.5KM,一山之隔。该开发项目利用项目定位分析和经济评价理论结合项目本身的实际情况,通过市场综合调查分析,包括国民经济发展状况和周边类似产品的对比,对项目投资的可行性和经营营利模式提出了综合意见,利用集团公司的优势,聘请行业内的专家,结合旅游度假市场状况对该项目进行了市场定位分析、经济分析、社会效益分析、风险分析,该开发项目在技术上和经济上都具有相当大的前景。笔者通过该旅游度假项目的研究,阐述了在特定地区内特定情况下,旅游度假项目可行性研究的一般流程,该研究至少能给类似度假产品提供一点借鉴,一点帮助,为其它类似项目的决策提供一种思路,希望能为其它类似项目做到精确定位,加快企业资金的利用。本研究对九龙湖旅游度假区的开发具有现实的实际意义。
[Abstract]:Therefore , it is very important to analyze and forecast the market positioning and economic evaluation according to the analysis theory and the economic evaluation theory of the project market . Therefore , it is important to adopt scientific project market positioning analysis and economic evaluation theory to reduce the investment risk and avoid the failure of investment decision - making . The Jiulong Lake tourism resort in Jiangxi Province is located at Zixi County , Fuzhou City , Jiangxi Province . It is located at 2 . 5KM away from the county government office . The project uses the project location analysis and the economic evaluation theory to combine the actual situation of the project itself . Through comprehensive investigation and analysis of the market , including the comparison of the national economy development situation and the surrounding similar products , the feasibility and the operating profit pattern of the project investment are analyzed , the market positioning analysis , the economic analysis , the social benefit analysis and the risk analysis are carried out on the project in combination with the condition of the tourism vacation market , and the development project has a considerable prospect in the technical and economic aspects . Through the study of the tourism vacation program , the author expounds the general flow of the feasibility study of the tourism vacation project in a certain area , which can provide a little reference for similar vacation products at least , and provide a way for the decision - making of other similar projects . It is hoped that it can accurately locate other similar projects and speed up the utilization of the enterprise funds . This study has practical significance for the development of the Jiulong Lake tourism resort .

【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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