旅游网站的休闲传播研究

发布时间：2018-01-15 02:31

本文关键词：旅游网站的休闲传播研究　出处：《辽宁大学》2013年硕士论文　论文类型：学位论文

【摘要】：旅游网站作为一种真实反映时代脉搏的介质，能够真实的反映当前社会对休闲的需求。旅游网站将休闲作为核心传播的内容，其休闲传播分为传递休闲理念、丰富休闲体验、引导受众休闲方式三个方面。本文将研究重点放在旅游网站向用户传递何种休闲理念来引导受众的休闲方式进而获得更好的经济效益和社会效益；通过系统的分析、总结旅游网站休闲传播的现状以及休闲传播对于旅游网站的意义，旨在探索旅游网站在未来进行休闲传播的发展空间，以期旅游网站有效进行休闲传播的同时获得更好的效益。首先，从旅游网站休闲传播的功能、休闲传播的环境两方面分析我国旅游网站休闲传播的现状。旅游网站在我国已有十几年的发展，旅游网站逐渐担负起向大众传递丰富多样的休闲信息、丰富大众的休闲体验、引导大众进行休闲的重任。旅游网站作为大众获取休闲信息的主要渠道之一，对大众如何分配闲暇时间有着重要影响。其次，对我国旅游网站休闲传播的内容与方式以及休闲传播对旅游网站的意义进行了分析。目前，，我国旅游网站向受众传递的休闲内容以满足受众的休闲需求、影响受众的休闲理念、引导受众的休闲消费观为主。旅游网站大都存在着许多“.e”见领袖来引领休闲时尚，并且“自助型”休闲方式和低碳休闲方式受到受众的推崇。旅游网站致力于休闲传播，有利于提升网站的影响力、提高其竞争力，获得更好的经济效益。当然，旅游网站进行休闲传播有助于提升自身的品牌社会形象。旅游网站加强休闲传播，也有利于培养受众的休闲意识使休闲成为一种社会公众的行为。大众媒介为通过休闲传播为休闲理念营造出了社会语境，媒介所推崇的休闲理念能够被受众所接受。最后，总结了本文的主要研究内容，对旅游网站的休闲传播进行了未来展望。旅游网站为了在众多的网站中脱颖而出，需要向用户传递个性化、科学、正确的休闲理念，进而引导受众采取更加科学、合理的休闲方式，在满足受众休闲需求的同时获得更多的经济效益。旅游网站进行休闲传播，能够在带动休闲经济发展的同时丰富我国人们的休闲生活。
[Abstract]:Tourism website as a true reflection of the pulse of the times, can truly reflect the current social needs for leisure. Tourism websites take leisure as the core content of communication, its leisure communication is divided into the transfer of leisure ideas. Rich leisure experience. This paper will focus on what kind of leisure concept tourism websites transmit to users to guide the audience's leisure mode and then obtain better economic and social benefits; Through the systematic analysis, summarizes the tourism website leisure communication present situation and the leisure communication to the tourism website significance, in order to explore the tourism website in the future carries on the leisure dissemination development space. With a view to tourism website effective leisure communication at the same time to obtain better benefits. First of all, from the tourism website leisure communication function, leisure communication environment analysis of our country tourism website leisure communication status. Tourism website in China has been more than ten years of development. Tourism website gradually takes on the responsibility of transmitting a variety of leisure information to the public, enriching the leisure experience of the public, and guiding the masses to leisure. As one of the main channels for the public to obtain leisure information, the tourism website is one of the main channels for the public to obtain leisure information. It has an important influence on how the public allocates leisure time. Secondly, the content and mode of leisure communication of tourism websites in China and the significance of leisure communication to tourism websites are analyzed. In order to meet the leisure needs of the audience, the tourism website of our country transmits the leisure content to the audience, and influences the leisure idea of the audience. The tourism website has many ". E" see the leader to lead the leisure fashion. And "self-help" leisure mode and low-carbon leisure way by the audience praise. Tourism website dedicated to leisure communication, conducive to enhance the impact of the site, improve its competitiveness, and obtain better economic benefits. Of course. The tourism website carries on the leisure dissemination to help to enhance own brand social image. The traveling website strengthens the leisure dissemination. It also helps to cultivate the leisure awareness of the audience to make leisure become a social behavior of the public. The mass media has created a social context for the concept of leisure through leisure communication. The leisure idea that the media admires can be accepted by the audience. Finally, this paper summarizes the main research content, the tourism website for the future outlook of leisure communication. In order to stand out from the numerous websites, tourism websites need to transmit individuation and science to the users. Correct leisure concept, and then guide the audience to take a more scientific, reasonable leisure way, in order to meet the leisure needs of the audience at the same time to obtain more economic benefits. Tourism website for leisure communication. Can promote the development of leisure economy at the same time enrich our people's leisure life.
【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.6;G206

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