湘西州旅游信息化发展战略及对策研究

发布时间：2018-02-15 12:36

本文关键词： 湘西州旅游信息化发展战略　出处：《吉首大学》2013年硕士论文　论文类型：学位论文

【摘要】：自二十世纪中后期以来，旅游业作为一个生机勃勃的朝阳产业迅速发展起来，，但中国的旅游企业仍不发达，存在诸多问题。对于如何促进我国旅游企业的发展可谓任重而道远。本文以湘西州旅游业的研究为突破点，分析其发展中存在不足和缺点，并结合湘西州旅游企业的特点，提出相应的对策，以期对整个旅游企业有一定的借鉴意义。文章主要采用定性分析法、文献研究法及对比分析法等研究方法，在探讨旅游企业信息化的基本涵义和重要作用的基础上，重点对湘西州旅游信息化发展战略及对策进行研究，分析发展中存在不足和缺点，借鉴国内外旅游信息化先进的经验，结合湘西州旅游企业的特点，提出相应的对策。本文通过研究湘西州旅游信息化建设的现状，了解湘西州的各个县市对当地的旅游信息化建设问题给予了不同程度地关注，旅游信息化有了一定的发展。其主要体现在酒店信息化、旅行社信息化、景点通道信息化及旅游信息化人才队伍有了一定的发展；总结分析湘西州旅游信息化中存在的问题，主要包括旅游信息化水平偏低、意识淡薄，旅游信息资源开发利用不足，缺乏高端旅游信息化复合人才，政府的服务功能不完善，旅游网站存在重复建设问题，缺乏旅游电子政务总体发展规划，旅游信息化基础设施有待进一步完善等；研究发现湘西州旅游信息化中存在的问题的原因主要包括经营观念相对落后，旅游信息化建设静态化，忽略软件建设，旅游信息化缺乏针对性和有效性等；从而提出湘西州旅游信息化发展战略思考，主要包括进一步提高对湘西州旅游信息化建设的认识，加大政府扶持力度，加强人才队伍建设、培养高素质人才，加强旅游资源整合，完善湘西州旅游信息服务体系建设、打造湘西州旅游信息化综合平台。
[Abstract]:Since the middle and late period of 20th century, tourism has developed rapidly as a vibrant sunrise industry, but Chinese tourism enterprises are still underdeveloped. There are many problems. How to promote the development of tourism enterprises in China is a long way to go. This paper takes the research of tourism in Xiangxi Prefecture as a breakthrough point, analyzes the shortcomings and shortcomings in its development, and combines the characteristics of tourism enterprises in Xiangxi Prefecture. Put forward the corresponding countermeasure, expect to have certain reference meaning to the whole tourism enterprise. This paper mainly adopts the qualitative analysis method, the literature research method and the contrast analysis method, on the basis of discussing the basic meaning and the important function of the tourism enterprise informatization. This paper focuses on the study of the development strategy and countermeasures of tourism informatization in Xiangxi, analyzes the shortcomings and shortcomings in the development, draws lessons from the advanced experience of tourism information at home and abroad, and combines the characteristics of the tourism enterprises in Xiangxi. By studying the present situation of tourism informatization construction in Xiangxi Prefecture, this paper finds out that various counties and cities in Xiangxi state have paid attention to the local tourism informatization construction to varying degrees. Tourism informatization has a certain development. It is mainly reflected in the hotel information, travel agency information, scenic spot information and tourism information talent team has a certain development; summarize and analyze the problems in Xiangxi tourism informatization, It mainly includes the low level of tourism information, weak awareness, insufficient exploitation and utilization of tourism information resources, lack of high-end tourism information complex talents, imperfect service functions of the government, and repeated construction of tourism websites. Lack of overall development plan of tourism e-government, tourism information infrastructure needs to be further improved. The static construction of tourism informatization, ignoring the software construction, the lack of pertinence and effectiveness of tourism informatization, and so on, put forward the strategic thinking on the development of tourism informatization in Xiangxi prefecture, which mainly includes further improving the understanding of tourism informatization construction in Xiangxi. Strengthen the government support, strengthen the construction of talent team, cultivate high-quality talents, strengthen the integration of tourism resources, improve the construction of tourism information service system in Xiangxi, and build a comprehensive platform of tourism information in Xiangxi.
【学位授予单位】：吉首大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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