凭祥市边境旅游产品开发研究

发布时间：2018-03-08 23:28

本文选题：凭祥　切入点：边境旅游产品　出处：《广西大学》2015年硕士论文　论文类型：学位论文

【摘要】：凭祥市位于我国南部,西南两面与越南接壤,边境线全长97公里,是我国通往越南和东盟国家的最重要通道之一。凭祥凭内有友谊关、浦寨边贸点、红木文博城的旅游景点,并开通了异地办证赴越旅游和自驾车赴越游等出境游项目,借独特的区位优势和丰富的边关旅游资源,曾获得“中国优秀旅游城市”和“2013年最美中国特色魅力旅游目的地城市”的称号,2013年凭祥市被列入广西壮族自治区重点扶持20个特色旅游名县的之一。发展边境旅游,也是凭祥市改变“老少边穷”,优化产业结构,提高经济水平,提升城市综合竞争力的一项重大举措。本文在回顾国内外关于边境旅游产品研究的基础上,运用旅游产品生命周期和旅游产品创新理论,深入探索凭祥市边境旅游产品开发的优势和总体情况。通过问卷调查,对凭祥市边境旅游产品游客感知进行调查分析,发现目前凭祥市存在边境旅游产品较为单一、出境产品市场萎缩、游客旅游时间短、花费低等诸多问题,并对其成因进行了深入剖析。在此基础上,从凭祥市创建广西特色旅游名县的机遇出发,提出凭祥市边境旅游产品开发的若干对策：首先发挥政府主导作用,形成市场主体、部门协作、全民参与、利益共享的旅游合作机制；其次整合边关资源,构建以友谊关为中心,以跨境旅游带、商贸旅游带、军事旅游带和生态民俗旅游带等为体系的“一点四带”旅游空间格局；最后深化旅游重大项目的推进,提升边境旅游目的地的产品形象,加快边境旅游自由化进程,打造跨境旅游合作区以实现边境旅游健康、和谐、可持续发展的愿景。
[Abstract]:Pingxiang City is located in the south of our country. It borders Vietnam on both sides of the southwest. The border line is 97 kilometers long. It is one of the most important passageways for our country to Vietnam and ASEAN countries. There are friendly passes in Pingxiang City, Puzhai Border Trade Point, and tourist attractions in Redwood Wenbo City. It has also opened overseas travel projects such as travel to Vietnam by license and self-driving to Vietnam, in order to take advantage of its unique geographical advantages and rich tourist resources at the border. In 2013, Pingxiang City was listed as one of the 20 famous counties supported by Guangxi Zhuang Autonomous region to support tourism with special characteristics, and to develop border tourism, it has won the titles of "excellent tourist City in China" and "the most Beautiful tourist destination City with Chinese characteristics in 2013." It is also an important measure for Pingxiang City to change "the old and the poor", optimize the industrial structure, improve the economic level and enhance the comprehensive competitiveness of the city. This paper reviews the research on frontier tourism products at home and abroad. Based on the theory of tourism product life cycle and tourism product innovation, this paper probes into the advantages and the overall situation of the development of border tourism products in Pingxiang city. Through the questionnaire survey, the author investigates and analyzes the perception of tourists in Pingxiang border tourism products. It is found that at present there are many problems in Pingxiang City, such as single border tourism products, shrinking outbound product market, short travel time and low cost, etc., and the causes of these problems are deeply analyzed. Based on the opportunity of establishing famous tourism counties with Guangxi characteristics in Pingxiang City, this paper puts forward some countermeasures for the development of frontier tourism products in Pingxiang City: first of all, the government should play a leading role in the development of tourism products, forming the market main body, the departments cooperating, and all the people participating. Secondly, integrating border resources, constructing the "1.4 belt" tourism space pattern with the center of friendly customs, cross-border tourism belt, trade tourism zone, military tourism belt and ecological folklore tourism belt. Finally deepen the promotion of major tourism projects enhance the product image of border tourism destination accelerate the process of border tourism liberalization and create cross-border tourism cooperation zone to realize the vision of healthy harmonious and sustainable development of border tourism.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F592.6

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