民族地区旅游商品创新开发研究

发布时间：2018-03-31 05:21

本文选题：民族地区　切入点：旅游商品　出处：《西北师范大学》2005年硕士论文

【摘要】：饭店、交通、旅行社和旅游商品被称为旅游业的四大支柱行业。随着我国旅游业的不断发展,前三者的增长速度很快,但旅游商品却一直以来被冠以旅游业发展的“软肋”“短腿”“短板”“薄弱环节”等称谓,与其“四大支柱行业之一”、“旅游产业的六大组成要素之一”的地位严重不符。因此成为学术界、政府和企业关注的焦点。我国有55个少数民族,各民族在悠久的历史长河中形成了各自独具特色、极具吸引力的民族文化,是一笔无价的珍宝,加之各地区丰富独特的自然资源,少数民族地区具有发展地方特色、民族特色旅游商品的突出优势。但反观目前民族地区旅游业的发展,旅游商品开发又何尝不是一块“短板”。由于民族地区的特殊性,套用其他地区的开发模式,自然行不通,因此本文认为民族地区因地制宜地建立旅游商品创新开发模式,不仅对民族地区旅游业具有重要意义,同时可以促进全国旅游商品开发上一个新台阶,对于丰富我国区域旅游商品开发理论和实践具有重要意义。本文从民族文化入手,依据文化人类学理论、创新理论、可持续发展理论,在对国内外旅游商品相关研究成果进行总结的基础上,首先分析了我国少数民族地区发展旅游商品的必要性和可行性;然后尝试性地提出了民族地区旅游商品创新开发模式:文化区开发模式,即在文化区概念下,将旅游商品市场和资源调查、商品生产设计、商品销售等环节视作一个整体,用民族文化进行创新开发;最后以黔桂湘侗文化区为例,进行了实证研究。目的在于:为旅游商品研究提供一种新视野,为民族地区旅游商品开发提供一种实践性强的新思路,以期对区域旅游商品开发的理论和实践能有所启发,同时也可为其他地区所借鉴。
[Abstract]:Hotels, transportation, travel agencies and tourist commodities are known as the four pillar industries of tourism. With the continuous development of tourism in China, the first three industries are growing rapidly. However, tourist commodities have been called "soft spots", "short legs", "short legs", "weak links" and so on. The status of "one of the four pillar industries" and "one of the six major elements of the tourism industry" is not in accord with its status, so it has become the focus of attention of the academia, the government and the enterprises. There are 55 ethnic minorities in our country, and each ethnic group has formed its own unique and attractive national culture in the long history. It is an invaluable treasure, coupled with the rich and unique natural resources of each region. Ethnic minority areas have the advantages of developing local characteristics and tourism commodities with ethnic characteristics. However, if we look back at the development of tourism in ethnic regions, the development of tourism commodities is not a "short board". Because of the particularity of ethnic regions, Applying the development mode of other regions will not work naturally. Therefore, this paper holds that it is not only of great significance to the tourism industry of ethnic minority areas to establish the innovative development mode of tourism commodities according to local conditions, but also to the tourism industry in minority areas. At the same time, it can promote the development of national tourism commodities to a new level, which is of great significance to enrich the theory and practice of regional tourism commodity development in China. Based on the theory of cultural anthropology, the theory of innovation and the theory of sustainable development, this paper summarizes the research results of tourism commodities at home and abroad. This paper first analyzes the necessity and feasibility of developing tourism commodities in ethnic minority areas in China, and then tries to put forward the innovative development mode of tourism commodities in ethnic minority areas: the development model of cultural areas, that is, under the concept of cultural areas, The tourism commodity market and resources survey, commodity production design, commodity sales and other links as a whole, with the national culture for innovative development; finally, taking Guizhou, Guangxi, Hunan and Dong cultural areas as an example, the empirical study. The purpose is to provide a new vision for the study of tourism commodities and a new practical way of thinking for the development of tourism commodities in ethnic minority areas, with a view to enlightening the theory and practice of regional tourism commodity development. At the same time, it can also be used for reference by other regions.
【学位授予单位】：西北师范大学
【学位级别】：硕士
【学位授予年份】：2005
【分类号】：F592.7

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