基于DIY的乡村旅游项目开发与产品设计

发布时间：2018-04-03 19:21

本文选题：DIY　切入点：乡村旅游　出处：《浙江师范大学》2013年硕士论文

【摘要】：目前,我国乡村旅游的发展尚不成熟,在旅游产品设计方面还处在初步发展阶段,缺乏比较成熟的理论指导,缺乏创新设计和深度加工；随着体验经济时代的到来,小批量的“柔性生产”取代大规模生产的“福特主义”已经成为一种趋势,旅游者需要更加个性化、人性化的消费来实现自我,要求旅游从业者必须根据旅游者的个性化旅游需求设计产品；DIY是一个在20世纪60年代起源于西方的概念,随着DIY的风靡,它与旅游结合程度已经越来越高,在我国台湾和日本旅游中结合比较具有代表性,基于DIY的乡村旅游项目已经发展的比较成功和丰富,只是缺乏系统的梳理、理论构建与应用开发。本文基于以上背景通过对体验经济理论、旅游者需求理论、舞台真实理论及畅爽理论等相关理论的梳理,全面总结DIY乡村的特征和变化趋势,认为与城市旅游和景区旅游相比,乡村旅游具有资源更丰富、差异性更显著、可操作成本更低的特点,特别适宜进行DIY项目开发。DIY理念和方法的运用必然是今后一段时间里解决国内乡村旅游低水平同质竞争的重要手段,对全面提升乡村旅游的品质和价值具有重要意义。论文创新得出了以下成果： (1)在对相关概念的理解和研究综述基础上,提出了全新的DIY的“3D”理论体系。DIY在经历了1D时代(Do It Yourself)和2D时代(Design It Yourself)发展后,走进了3D时代,可以全新诠释为"Discover It Yourself"。可以从三个层面来理解DIY：第一个层面,从游客主体上看,DIY是指兼具自助、创意及发现的行为活动；第二个层面,从客体产品上看,DIY表达的是体验、教育及展示功能；第三个层面,从根本需求上看,DIY突出强调的则是多元化及个性化。 (2)在乡村旅游项目开发时融合DIY的“3D”理论体系,开发DIY的旅游体系。分别从风景游赏、接待服务及基础设施三个系统入手,每个项目基于DIY的“3D”理论分别开发为自助系统、创意系统及发现系统,体现了DIY的体验、教育和展示游客的多元化及个性化需求。 (3)在乡村旅游产品设计时融合DIY的“3D”理论体系,设计DIY乡村旅游产品库。根据资源、市场需求及游客感知等不同要素,对乡村旅游DIY产品分类设计,通过对典型DIY乡村旅游产品的剖析,理解DIY理念与乡村旅游的重要应用价值。
[Abstract]:At present, the development of rural tourism in our country is not mature, the tourism product design is still in the initial stage of development, lack of more mature theoretical guidance, lack of innovative design and in-depth processing; with the arrival of the era of experience economy,"flexible production" in small quantities has become a trend to replace "Ford Doctrine" in mass production. Tourists need more personalized and humane consumption to realize themselves.Requiring tourism practitioners to design products according to tourists' individualized tourism needs is a concept that originated in the West in the 1960s. With the popularity of DIY, the degree of integration with tourism has become more and more high.The combination of tourism in Taiwan and Japan is representative. The rural tourism project based on DIY has been developed successfully and richly, but it is lack of systematic combing, theoretical construction and application development.Based on the above background, this paper summarizes the characteristics and trends of DIY villages by combing the experience economy theory, tourist demand theory, stage reality theory and relaxed theory, and thinks that compared with urban tourism and scenic spot tourism,Rural tourism is characterized by richer resources, more significant differences and lower operational costs.Especially suitable for DIY project development. DIY concept and method is an important means to solve the low level homogeneity competition of rural tourism in the future. It is of great significance to improve the quality and value of rural tourism in an all-round way.The paper has obtained the following results:1) on the basis of understanding and summarizing the related concepts, this paper puts forward a new "3D" theory system of DIY. After going through the development of "do it yourself" and 2D era Design it yourself), it enters the 3D era and can be interpreted as "Discover it Yourself".We can understand DIYY from three aspects: the first level, from the tourist subject, DIY refers to both self-help, creativity and discovery of the behavior activities, the second level, from the object products of DIY is the expression of experience, education and display function;The third level, from the point of view of the fundamental needs of DIY is the highlight of diversification and individuation.2) integrating DIY's "3D" theory system and developing DIY's tourism system in the development of rural tourism project.Each project is developed into self-help system, creative system and discovery system based on "3D" theory of DIY, which embodies the experience of DIY.Educate and showcase the diverse and personalized needs of tourists.3) integrating DIY's "3D" theory system to design the DIY rural tourism product library in the design of rural tourism products.According to the different factors such as resources, market demand and tourists' perception, the classification design of DIY products of rural tourism is analyzed, and the important application value of DIY concept and rural tourism is understood through the analysis of typical DIY rural tourism products.
【学位授予单位】：浙江师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

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