某旅游主题园区房地产项目投资机会研究

发布时间：2018-04-11 05:00

本文选题：投资机会 + 旅游房地产　；参考：《西南交通大学》2012年硕士论文

【摘要】：本项目的研究起于2007年底,四川康定县政府于2005年5月15日启动了榆林新区建设,着手打造康定情歌主题园区。2007年9月康定新城区及跑马山康定情歌风情旅游园区基础设施基本建成,房地产项目开始启动。对于该旅游区房地产项目,TX公司对其投资机会进行了研究分析。目前旅游房地产的投资可行性研究都还没有特有的统一标准,个别大企业自己摸索的成功项目经验换到另一个项目所在地或别的企业上使用却又并不成功,因此对于每个旅游房地产的投资和开发项目而言都没有现成经验与模式,通过翔实的调查、科学的分析手段并结合具体项目与投资回报要求进行经济评价,是开发前必须进行的研究,也是决定项目是否具有投资机会与开发价值的关键。针对该区域的旅游商业地产及住宅地产项目,TX公司选取了一处进行了投资机会研究。本文以该处地产项目作载体,从旅游房地产的发展趋势及宏观需求进行需求鉴定,对相关可借鉴的项目进行案例实证研究,对项目所在的情歌风情文化园通过SWOT分析和运用旅游地生命周期理论进行了投资战略分析,运用投资收益风险理论对项目本身进行了风险评价。通过本项目的研究,总结出了一套旅游房地产项目投资机会研究的评价思路与具体方法,更引入了旅游地生命周期理论对投资机会进行验证,提高的项目预可研阶段的评价准确性。
[Abstract]:The project began at the end of 2007, and the government of Kangding County, Sichuan Province, started the construction of Yulin New District on May 15, 2005.In September 2007, Kangding New Town and Happy Valley Kangding Love Song style Tourism Park infrastructure was basically completed, real estate projects began to start.The investment opportunities of TX Company, a real estate project in the tourist area, are studied and analyzed.At present, there is no specific unified standard for investment feasibility studies of tourism real estate. The successful project experience of individual large enterprises has been changed to another project location or other enterprise, but it has not been successful.Therefore, for every investment and development project of tourism real estate, there is no ready-made experience and model. Through detailed investigation, scientific analysis means and combined with specific project and investment return requirements, economic evaluation is carried out.It is the research that must be carried out before development, and the key to decide whether the project has investment opportunity and development value.TX Company, a tourism commercial real estate and residential real estate project in the region, selected a place to study the investment opportunities.This article takes the real estate project as the carrier, carries on the demand appraisal from the tourism real estate development trend and the macroscopic demand, carries on the case study to the related project which may draw lessons from,Through the SWOT analysis and the use of the life cycle theory of tourism destination, the investment strategy of the love song culture park is analyzed, and the risk evaluation of the project itself is carried out by using the investment income risk theory.Through the research of this project, this paper summarizes a set of evaluation ideas and concrete methods of investment opportunity research of tourism real estate project, and introduces the life cycle theory of tourism destination to verify the investment opportunity.Improve the evaluation accuracy of the pre-study phase of the project.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592;F293.3

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