基于东盟航线开通下广西东盟入境旅游市场拓展研究

发布时间：2018-04-11 10:15

本文选题：东盟航线 + 入境旅游　；参考：《广西大学》2013年硕士论文

【摘要】：随着全球经济一体化、区域经济一体化不断发展以及我国经济改革的不断深化,国际、国内经贸、文化、旅游交流日益频繁。作为朝阳产业的旅游业在发挥经济功能的同时,对城市或区域发展政治、社会、文化及环境等方面的贡献也是功不可没的。旅游交通是实现旅游需求的先决条件之一,是旅游发展的生命线,也是调节产业结构和调节外汇的重要手段。发展我国入境旅游,航空客运是主要依托条件,也是发展旅游业的主要生产力。旅游产业和交通产业作为我国国民经济两大基础性产业,是相互依存、相互融合、相互渗透的。本文从航空业和旅游业发展的实际出发,着眼于广西壮族自治区,以广西的东盟国际航线为视角,分析了广西东盟旅游市场拓展问题。首先提出了研究背景、研究意义、实践价值,介绍了国内外航空业发展与旅游业发展的研究现状；其次,对市场营销理论、6PS营销理论、公共营销理论进行阐述,并就海南国际旅游岛公共营销及开放航权进行案例评述;第三,通过旅游现状、航线现状、旅游行为特征分析、领事馆、广西口岸情况、东盟国家签证情况对广西旅游业现状进行分析,第四,分析了东盟航线开通下旅游市场拓展存在的问题,并就问题进行了分析。最后,针对存在的问题,提出了拓展广西东盟旅游市场的对策及建议。旨在为丰富特定交通方式(如航空运输)对入境旅游业市场拓展的研究,以及为各级政府决策部门和旅游企业发展提供可行性的参考及建议。
[Abstract]:With the development of global economic integration , regional economic integration and the deepening of our country ' s economic reform , the international , domestic economy , trade , culture and tourism are increasingly frequent . Tourism transportation is one of the prerequisites for tourism demand . It is the lifeline of tourism development . It is also the main productive force to regulate the industrial structure and adjust the foreign exchange .

Based on the development of aviation industry and tourism , this paper focuses on Guangxi Zhuang Autonomous Region , taking Guangxi ' s ASEAN international course as the angle of view , and analyzes the development of tourism market in Guangxi . First , it puts forward the research background , research significance and practical value , and introduces the research status of the development of aviation industry and tourism at home and abroad .
Secondly , according to the marketing theory , 6PS marketing theory and public marketing theory , the paper makes a case review on the public marketing and open air rights of Hainan international tourism island . Third , through the analysis of the present situation of tourism , the status quo of the route , the characteristic analysis of tourism behavior , the situation of tourism market in Guangxi , and the fourth , it analyzes the problems existing in the development of tourism market under the opening of ASEAN , and puts forward some countermeasures and suggestions for expanding the tourism market in Guangxi .

【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7

【参考文献】