上海居民出境旅游风险感知影响机理研究

发布时间：2018-04-11 20:17

本文选题：出境旅游 + 风险感知　；参考：《上海师范大学》2015年硕士论文

【摘要】：出境旅游风险感知是旅游风险的重要研究组成部分,对于出境旅游市场的健康、安全、有序的发展具有重要的意义。随着社会对旅游风险问题的逐步关注,更多的相关研究得以开展。本文从城市居民出境旅游风险感知的研究角度出发,基于心理学、社会学、统计学等多学科理论,运用座谈法、问卷调查法、四分图法、SPSS相关性分析法、定性定量相结合法等综合方法,从多个风险感知维度以及内外在风险感知影响机理进行分析探究,并结合上海出境旅游居民的实证进行验证分析。第一章:绪论。在分析出境旅游风险的研究背景的基础上,阐述了研究的理论和实践意义,并明确了研究的主要内容、框架和方法。第二章:研究综述与基础理论。在对国内外旅游风险感知的前人相关研究内容进行梳理及归纳后,发现旅游风险感知的研究是心理学、社会学、统计学等多种相关学科的交叉研究,确定了以马斯洛需求层次理论、文化理论、心理测量范式理论、风险感知形成机理理论以及风险感知维度理论模型理论为依据,并对旅游风险感知的相关概念和内涵进行了深入理解和分析。第三章:出境旅游风险感知维度与影响机理研究。首先,在风险感知维度构建方面,主要是对出境旅游风险感知维度进行识别,找出最能代表出境旅游风险感知的感知维度,并通过结合前人研究基础和实际情况,确定了八种风险感知维度,以此来探测城市居民的整个出境旅游风险感知的情况。再有,对居民出境旅游的风险系统构成进行分析,明确了出境旅游风险的类型以及风险感知因素。出境旅游的风险系统类型包括管理风险、产品风险、环境风险和个体风险四大类,这四类风险类型可以概括整个出境旅游风险,并且相互之间存在一定的结构关系,所以对居民风险感知的研究就是从这几类风险入手,进一步说明了城市居民出境旅游风险感知的因素:个体因素、管理因素、产品因素和环境因素。最后,围绕着出境旅游风险感知的维度,进一步分析了出境旅游风险感知的影响机理。从内在和外在机理两个方面来进行阐述说明,内在机理主要表现在个体自身影响因素对风险感知的影响作用,而外在机理主要是从外部环境的影响因素来探讨对风险感知的影响作用,二者共同构成了出境旅游风险感知的影响机理。第四章:对上海居民出境旅游风险感知实证研究。针对出境旅游风险感知影响机理所提出来的理论假设辅以上海实例验证,对上海出境旅游居民进行问卷调查数据分析,并结合上海游客的投诉数据了解和掌握了上海居民出境旅游风险感知的主要特征;再有对出境旅游风险感知影响内容的假设进行验证,得出众多假设的成立,从而证明了出境旅游风险感知的影响机理的正确性,并比较了内在和外在影响机理的影响作用的程度,发现外在影响机理的影响程度要高于内在影响机理,进而为下一步的出境旅游风险管控指明了方向。第五章:是对城市居民出境旅游风险的管控与对策研究。通过对上海城市居民出境旅游风险感知影响机理的研究,并结合实证分析,明确了出境旅游风险管控具体内容和方向,分别从政府层面、企业角度和社会协助三个方面对出境旅游风险管控的策略进行了要求,希望加强这三个方面的风险管控工作,能够有效的建立起一个安全、稳定出境旅游环境,带给城市居民更美好的生活。第六章:总结和讨论。总结研究所取得的主要研究结论,并对研究存在的不足进行分析,接着明确下一步的研究内容和方向。
[Abstract]:Outbound tourism perceived risk is an important research part of tourism risk, for the outbound tourism market of health, safety, is of great significance. With the gradual and orderly development of the social attention to the risk problem of tourism, more and more research has been carried out. The research from the perspective of city residents perception of outbound tourism risk, based on psychology. Sociology, statistics and other disciplines theory, through discussion, questionnaire survey method, four graph method, SPSS correlation analysis method, combining the methods of qualitative and quantitative method, are analyzed from multiple dimensions of perceived risk and the internal and external influencing mechanism in risk perception, combined with the empirical validation of outbound tourism in Shanghai residents analysis. The first chapter: introduction. Based on the background of outbound tourism risk on the analysis, elaborated the research significance in theory and practice, and clarify the main contents of research, The framework and methods. The second chapter: literature review and theoretical basis. Review and summarize the previous research content of domestic and foreign tourism risk perception, risk perception research found that tourism is psychology, sociology, statistics and other related disciplines crossover study, determined by Maslow's hierarchy of needs theory, cultural theory. The psychometric paradigm theory, the formation mechanism of risk perception theory and risk perception theory model theory as the basis, and the related concept of risk perception of tourism and the connotation of in-depth understanding and analysis. The third chapter is the study on the mechanism of perceived risk dimensions and effects of tourism abroad. First of all, in the construction of risk perception, is mainly to identify outbound tourism risk perception dimension, can find out the perception on behalf of outbound tourism risk perception, and through the basis of previous research and the actual situation. The eight kinds of risk perception, in order to detect the whole city residents outbound tourism risk perception. Furthermore, analysis of the risk system of outbound tourism, the types and risk perception factors of outbound tourism risk. Outbound tourism risk system types include risk management, product risk, environmental risk and four individual risk categories, these four types of risks can be summarized the outbound tourism risk, and there are certain structural relation between each other, so the research on residents perception of risk is from these kinds of risk in hand, further illustrates the factors of city residents perception of tourism risk: individual factors, management factors, product factors and environmental factors. Finally, around the outbound tourism risk perception dimension, further analyzes the influence mechanism of outbound tourism risk perception from the internal and external mechanism. Two aspects to explain the internal mechanism, main influence factors on the risk perception of the role in the individual, but the mechanism is mainly to explore the impact on risk perception factors from the external environment, the two together constitute the influence mechanism of outbound tourism risk perception. The fourth chapter: the study on outbound tourism risk the residents of Shanghai. According to the empirical perception proposed by the perceived risk of outbound tourism impact mechanism hypothesis with an example of Shanghai to verify, for outbound tourism in Shanghai residents are analyzed survey data, combined with the complaint data of Shanghai tourists understand and grasp the main characteristics of Shanghai outbound tourism risk perception; and to verify the hypothesis of content influence the perceived risk of outbound tourism, have established numerous assumptions, which proves the influence mechanism of outbound tourism risk perception is correct , and compares the internal and external influence mechanism of influence degree of external influence mechanism that is higher than the internal influence mechanism, and points out the direction for outbound tourism risk management and control in the next step. The fifth chapter: is the study of control and Countermeasures of outbound tourism risk to city residents. Through the exit mechanism influence of perceived risk on Shanghai tourism city residents, combined with the empirical analysis, the risk management of outbound tourism specific content and direction, respectively, from the government level, enterprise perspective and social assistance in three aspects of the outbound tourism risk management strategies are required, to strengthen the three aspects of risk control work, effectively to establish a safe and stable environment for outbound tourism, city residents more wonderfull life. The sixth chapter is summarized and discussed. Summarize the main conclusions of the study, And the analysis of the shortcomings of the research, and then to clarify the next step of the research content and direction.

【学位授予单位】：上海师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F592.7

【参考文献】