南岳衡山旅游竞争力研究

发布时间：2018-04-18 06:13

本文选题：风景名胜区 + 旅游竞争力　；参考：《中南大学》2012年硕士论文

【摘要】：随着旅游逐渐成为一种流行的生活方式,旅游业也因此得到了迅速发展,在当前已经发展成为二十一世纪中的朝阳产业,其国际竞争也越来越大。因此,研究地区旅游业的竞争力问题也成为理论界的一个热点。风景名胜区是包括美丽的自然景观,优秀的人文景观在内的地理综合体。它既有典型性和代表性的自然景观,同时也因为保留了珍贵的历史文化遗址而闻名。南岳衡山旅游景区,作为中国的壮丽山川之精华的代表,作为中华民族的瑰宝,同时作为旅游业发展的重要组成部分,也同样面临着严峻的竞争问题。但到目前为止,研究风景区的学者大多数也还是仅仅从资源禀赋,保护和发展,可持续发展等方面入手,旅游竞争力的研究还相当少。本文基于此,根据现有的竞争力理论,在综合考量风景名胜区研究的基础上,综合运用管理学,旅游学,统计学等多个学科的知识,通过理论与实践相结合,定性和定量,统计分析等研究方法,以南岳衡山为例,对风景名胜区旅游竞争力问题进行了比较全面和深入的研究。首先,分析当前旅游产业发展的背景及研究景区旅游竞争研究的意义,总结景区旅游竞争方面的相关研究成果并描述全文的框架。其次,介绍景区旅游竞争研究的相关概念和理论基础,为研究南岳衡山旅游业竞争机制做铺垫。再次,通过SWOT分析法和竞争力分析模型,对南岳衡山景区进行概述,并全面分析南岳衡山旅游业的优势、劣势及面临的挑战。最后,有针对性的提出南岳衡山旅游业发展的战略与对策。
[Abstract]:With tourism gradually becoming a popular way of life, tourism has also been developed rapidly. It has developed into a sunrise industry in the 21 century, and the international competition is becoming more and more great.Therefore, the study of the competitiveness of regional tourism has become a hot topic in the theoretical circle.Scenic spot is a geographical complex including beautiful natural landscape and excellent humanistic landscape.It is both typical and representative of the natural landscape, but also because of the preservation of precious historical and cultural sites and famous.As the representative of the essence of China's magnificent mountains and rivers, as the treasure of the Chinese nation, as an important part of tourism development, Hengshan Mountain Tourism Scenic area of Nanyue also faces severe competition problems.But up to now, most of the scholars who study scenic spots only start from the aspects of resource endowment, protection and development, sustainable development and so on, and the research on tourism competitiveness is still quite rare.Based on this, based on the existing competitiveness theory, and on the basis of comprehensive consideration of the study of scenic spots, this paper synthetically applies the knowledge of management, tourism, statistics, and so on, through the combination of theory and practice, qualitative and quantitative.Taking Hengshan Mountain of Nanyue as an example, this paper makes a comprehensive and in-depth study on the tourism competitiveness of scenic spots by means of statistical analysis and other research methods.First of all, it analyzes the background of the development of tourism industry and the significance of the research on tourism competition in scenic spots, summarizes the related research results of tourism competition in scenic spots and describes the framework of the full text.Secondly, this paper introduces the related concepts and theoretical basis of tourism competition research in scenic spots, paving the way for the study of tourism competition mechanism in Hengshan Mountain, Nanyue.Thirdly, through SWOT analysis and competitiveness analysis model, this paper summarizes Hengshan scenic spot in Nanyue, and analyzes the advantages, disadvantages and challenges of Hengshan tourism in Nanyue.At last, the paper puts forward the strategy and countermeasure of tourism development in Hengshan Mountain of Nanyue.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.7

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