基于结构方程模型的猫儿山国家级自然保护区生态旅游者动机研究

发布时间：2018-04-19 00:40

本文选题：动机 + 结构方程模型　；参考：《西北林学院学报》2013年05期

【摘要】：生态旅游者动机是主导生态旅游者行为的内驱力,深入剖析其动机是探知生态旅游者旅游感知的关键,有助于更深刻地理解其行为方式。研究以猫儿山国家级自然保护区内生态旅游者为对象,基于探索性因素分析、验证性因素分析,构建了包含放松休闲、提升自我价值和学习教育3个潜在变量与11个观测变量的测量模型,并对潜在变量内部关系进行了分析。结果显示:放松休闲、提升自我价值和学习教育3个潜在变量之间的协方差均为显著,其中"放松休闲"与"提升自我价值"、"提升自我价值"与"学习教育"表现出中高度相关;研究应用建立的测量模型对旅游动机进行分析,总体认为猫儿山国家级自然保护区自我认定的生态旅游者有强烈的"放松休闲"动机,但对"学习教育"兴趣并不强烈。
[Abstract]:The motivation of ecotourism is the internal driving force that dominates the behavior of ecotourism. Deeply analyzing its motivation is the key to explore the perception of ecotourism, and it is helpful to understand its behavior more deeply.Based on exploratory factor analysis, confirmatory factor analysis and exploratory factor analysis, this paper constructs a study on ecological tourists in Maoershan National Nature Reserve, which includes relaxation and leisure.The measurement models of three potential variables and 11 observational variables for improving self-worth and learning education were used to analyze the internal relationship of the potential variables.The results showed that the covariance between the three potential variables of relaxation, self-worth and learning education was significant.Among them, "relaxing leisure" and "promoting self-worth", "promoting self-worth" and "learning education" showed a high degree of correlation.It is generally believed that the self-identified eco-tourists in Maoershan National Nature Reserve have strong motivation of "relaxing and leisure", but their interest in "study and education" is not strong.
【作者单位】：桂林理工大学旅游学院;
【基金】：国家科技支撑计划课题“漓江流域生态旅游资源可持续利用技术模式及示范”(2012BAC16B04) 广西科技攻关项目“漓江上游森林生态系统格局优化与可持续管理技术研究”(桂科攻1298006)
【分类号】：F224;F592.7

【参考文献】