名山风景区书法景观在游客地方感中的作用——以武夷山风景区为例

发布时间：2018-04-22 08:08

本文选题：书法景观 + 地方感　；参考：《旅游学刊》2015年04期

【摘要】：书法是中国传统文化的象征,集文学、历史和绘画为一体。书法景观是风景区常见的旅游吸引物。以武夷山景区为例,基于游客书法偏好、书法欣赏水平、书法景观游览功能、书法景观感知、游客审美体验、游客景区地方感与满意度7个变量,构建地方感结构模型,采用SPSS和AMOS软件,探讨书法景观在游客地方感知中的作用。研究结果表明:(1)游客书法偏好及欣赏水平、书法景观游览功能和书法景观感知存在正相关;(2)游客书法偏好、书法欣赏水平及其对书法景观感知对审美体验具有显著影响性,但书法景观游览功能与审美体验不相关;(3)审美体验增强游客景区地方感,书法景观有利于景区地方感的形成;这种地方感对游客满意度具有正向性。
[Abstract]:Calligraphy is a symbol of Chinese traditional culture, integrating literature, history and painting. Calligraphy landscape is a common tourist attraction in scenic spots. Taking Wuyishan scenic area as an example, based on seven variables of tourists' calligraphy preference, calligraphy appreciation level, calligraphy landscape tour function, calligraphy landscape perception, tourists' aesthetic experience, and tourist's local feeling and satisfaction, the structural model of local feeling is constructed. Using SPSS and AMOS software, this paper discusses the role of calligraphy landscape in tourists' local perception. The results show that there is a positive correlation between visitors' calligraphy preference and appreciation level, and there is a positive correlation between calligraphy landscape visiting function and calligraphy landscape perception. The level of calligraphy appreciation and its perception of calligraphy landscape have significant influence on aesthetic experience. However, the function of calligraphy landscape tour is not related to the aesthetic experience. 3) the aesthetic experience enhances the local feeling of the tourist spot, and the calligraphy landscape is conducive to the formation of the local feeling of the scenic spot, which is positive to the satisfaction degree of the tourists.
【作者单位】：莆田学院管理学院;南京大学国土资源与旅游学系;
【基金】：国家自然科学基金项目“中国城镇书法景观的地理分异及地方感过程的案例研究”和“城市化过程中城市象征空间特征、演变及地方建构研究”(40871072;41161026) 福建省科技厅软科学项目“区域‘非遗’与旅游深度融合机理及演化效应研究”(2014R0081)资助~~
【分类号】：F592

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