考虑水平溢出时下游企业合作研发的价格策略分析

发布时间：2018-04-23 07:05

本文选题：二级产业链 + 合作研发　；参考：《经济问题》2013年11期

【摘要】：在二级产业链内下游企业进行合作研发条件下,对比分析了固定价格和浮动价格策略下的整体研发效果,并讨论了水平溢出对整体研发效果的影响。研究结果表明:在两种价格策略下,下游企业研发产出和最终产品产量,以及上、下游企业的利润都会随着水平溢出的增加而增加;与浮动价格策略相比,在固定价格策略下,下游企业的研发产出效果更优,最终产品产量更大,上、下游企业利润更高;水平溢出效应越大,选择固定价格策略对上下游企业越有利。
[Abstract]:Under the condition of cooperative R & D of downstream enterprises in the secondary industrial chain, the overall R & D effect under fixed price and floating price strategy is analyzed, and the effect of horizontal spillover on the overall R & D effect is discussed. The results show that under the two price strategies, the R & D output and final product output of downstream firms, as well as the profits of upstream and downstream firms will increase with the increase of horizontal spillover, and compared with the floating price strategy, under the fixed price strategy, the profit of downstream firms will increase with the increase of horizontal spillover. The effect of R & D output of downstream enterprises is better, the final product output is larger, and the profit of upstream and downstream enterprises is higher; the greater the horizontal spillover effect is, the better the choice of fixed price strategy is for the upstream and downstream enterprises.
【作者单位】：中国人民大学商学院;
【基金】：国家自然科学基金项目(71103064) 教育部人文社科基金项目(11YJC630095) 中国博士后科学基金项目(2012M511154)
【分类号】：F592.6;F273.1

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